Featured Archives | World Branding Forum

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In the new series, brand ambassador, Rosie Huntington-Whiteley, is featured in some of the latest products from the UGG winter collection. In the fifth installment...

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Branding Campaigns Featured News Videos

ShopBop Stars Lucy Hale in #HolidayHowTo Push

Olivia Pearce

November 15, 2016November 15, 2016

The holiday campaign by ShopBop will entail weekly features starring celebrity ambassadors such as Kate Bosworth, Lucy Hale, and more. Premier online shopping destination for...

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Featured Marketing News

Nestlé Sweetens Christmas Deal with Holiday Candies

Deborah Joy Peter

November 15, 2016November 15, 2016

Nestlé has released a special edition candy collection across its Butterfinger, SweeTarts, and Nutcrackers portfolios for the holidays. Nestlé has introduced a collection of holiday...

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Ruder Finn Hires James Walker for Digital Strategy

Anisha Kapoor

November 15, 2016November 15, 2016

James Walker will lead social engagement and digital strategies designed to raise corporate reputation, executive visibility, and more. Ruder Finn has named James Walker (pictured) to...

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Branding Campaigns Featured News Videos

Heineken Evokes Starry Buzz with Benicio Del Toro

Olivia Pearce

November 14, 2016November 14, 2016

Heineken has released a third commercial from its global marketing push created by Publicis. The spot stars television’s Benicio Del Toro. Heineken has launched the...

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Advertising Featured News Videos

Lexus Brings Back a Festive December to Remember

Joshua Hughes

November 14, 2016November 14, 2016

Lexus is set to roll out a series of radio, print, and digital executions in conjunction with its annual ‘December to Remember’ campaign. Lexus is...

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Macy’s Reignites Believe Campaign with The Santa Project

Thomas Ng

November 14, 2016November 14, 2016

An extension of its annual Believe campaign, The Santa Project by Macy’s is being run on Twitter, Facebook, Instagram and YouTube. Macy's has rolled out The...

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Featured Marketing News

Taco Bell Sets Up Flagship Shop on Las Vegas Strip

Deborah Joy Peter

November 14, 2016November 14, 2016

Taco Bell has opened its flagship store on the Las Vegas Strip as well as revealed the brand’s first logo refresh in more than 25...

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Branding Featured News

Hennes & Mauritz Debuts Inaugural Black Friday Line

Olivia Pearce

November 11, 2016November 11, 2016

To reel in the biggest shopping day of the year, Hennes & Mauritz has released a Black Friday collection for men, women, and kids. Hennes...

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Featured Marketing News

DoubleTree by Hilton Opens First Island Getaway in Hilo

Anisha Kapoor

November 11, 2016November 11, 2016

DoubleTree chas expanded its footprint to include Hilo, with the opening of its first Hawaiian property called The Grand Naniloa Hotel. Following a $30 million...

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Design Featured News

UGG Unveils Rugged Est. 1978 Collection for Men

Deborah Joy Peter

November 11, 2016November 11, 2016

An American-made collection featuring limited edition footwear and accessories, Est. 1978 by UGG is now available in-store and online. UGG has launched a premium collection...

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Featured Industry News

Warc Names Dana Anderson Innovation Awards Chair

Joshua Hughes

November 11, 2016November 11, 2016

In conjunction with its 2017 Innovation Awards, Warc has appointed Mondelez’s Dana Anderson chair and added six new judges to the jury. Warc has selected...