Featured Archives | World Branding Forum

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Created in Britain using stop frame animation, the new musical-style Sainsbury's spot has garnered over 5 million views in just 5 days. Sainsbury's, one of...

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Branding Featured News

Lego Debuts World’s Largest Retail Store in London

Olivia Pearce

November 17, 2016November 18, 2016

The largest Lego store opens in Leicester Square, with a focus on inspiring creativity through new experiences and interactive workshops. Global play materials giant, the...

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Featured Marketing News

Marc Jacobs Picks Kaia Gerber for Spring 2017 Push

Deborah Joy Peter

November 17, 2016November 17, 2016

Kaia Gerber has been appointed the newest Marc Jacobs ambassador. She is representing the brand in its spring advertising campaign. Premier beauty marque, Marc Jacobs,...

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Featured Marketing News Videos

ANA Introduces American Travellers to Experience Class

Anisha Kapoor

November 17, 2016November 17, 2016

ANA has unveiled its first US-focused campaign. Titled Welcome to Experience Class, it leverages multimedia content and influencer deals. ANA has launched its first campaign...

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Branding Featured News

St. Regis Bal Harbour Resort Sees $35 Million Makeover

Olivia Pearce

November 16, 2016November 16, 2016

The St. Regis Bal Harbour Resort in Florida celebrates fifth anniversary with debut of Atlantikós, signature suites, and a new lobby lounge. Global hospitality group,...

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Advertising Featured News Videos

Cargill Blends Turkey with Tradition at Thanksgiving

Joshua Hughes

November 16, 2016November 16, 2016

Cargill has created a holiday campaign featuring broadcast ads around its Honeysuckle White and Shady Brook Farms turkey brands. Cargill is soon launching several television...

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Ubisoft Debuts Assassin’s Creed The Ezio Collection

Thomas Ng

November 16, 2016November 16, 2016

Ubisoft has rolled out The Ezio Collection via its Assassin’s Creed franchise, now available for the PlayStation 4 system and Xbox One. Ubisoft has unveiled...

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Finn Partners Appoints Mina Volovitch to Dual Role

Deborah Joy Peter

November 16, 2016November 16, 2016

Finn Partners has appointed communications veteran, Mina Volovitch, Paris head and Senior Partner for its global health practice. Finn Partners has named Mina Volovitch (pictured)...

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Advertising Featured News

UGG Launches Rosie Drops a Hint Digital Campaign

Joshua Hughes

November 15, 2016November 15, 2016

In the new series, brand ambassador, Rosie Huntington-Whiteley, is featured in some of the latest products from the UGG winter collection. In the fifth installment...

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Branding Campaigns Featured News Videos

ShopBop Stars Lucy Hale in #HolidayHowTo Push

Olivia Pearce

November 15, 2016November 15, 2016

The holiday campaign by ShopBop will entail weekly features starring celebrity ambassadors such as Kate Bosworth, Lucy Hale, and more. Premier online shopping destination for...

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Featured Marketing News

Nestlé Sweetens Christmas Deal with Holiday Candies

Deborah Joy Peter

November 15, 2016November 15, 2016

Nestlé has released a special edition candy collection across its Butterfinger, SweeTarts, and Nutcrackers portfolios for the holidays. Nestlé has introduced a collection of holiday...

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Ruder Finn Hires James Walker for Digital Strategy

Anisha Kapoor

November 15, 2016November 15, 2016

James Walker will lead social engagement and digital strategies designed to raise corporate reputation, executive visibility, and more. Ruder Finn has named James Walker (pictured) to...