Featured Archives | World Branding Forum

Read Time:47 Second

Cartier recently launched a holiday campaign with a main spot titled Winter Tale 2016. The work was created by Paris agency, Publicis 133. Luxury brand,...

Read Time:1 Minute, 1 Second

Featured Marketing News Videos

Macy’s Celebrates Believe with The Santa Project

Deborah Joy Peter

December 23, 2016December 23, 2016

Macy’s has amplified the festivities around its Believe campaign with The Santa Project, which has seen a major following since its debut. As part of...

Read Time:1 Minute, 18 Second

Branding Campaigns Featured News

Pantene Names Priyanka Chopra Global Ambassador

Olivia Pearce

December 22, 2016December 22, 2016

Pantene has appointed Priyanka Chopra as its newest global brand ambassador, a role which begins with a Pro-V campaign in December. Pantene has added Priyanka Chopra...

Read Time:1 Minute, 11 Second

Advertising Featured News

Weights Watchers Runs Live Fully with Oprah Winfrey

Joshua Hughes

December 22, 2016December 22, 2016

Weight Watchers has launched a push with broadcast, print, digital, social media, and public relations elements, and stars Oprah Winfrey. Weight Watchers has unveiled Live Fully,...

Read Time:48 Second

Featured Marketing News

Taco Bell Double Stacks the Season with Flavour

Deborah Joy Peter

December 22, 2016December 22, 2016

Taco Bell has introduced a nationwide promotion in the United States featuring three new flavours from its $1 Double Stacked Tacos deal. Mexican-inspired fast food...

Read Time:2 Minute, 13 Second

Featured Marketing News

Curio Offers Desert Escape with Indian Wells Resort

Deborah Joy Peter

December 21, 2016

Approaching a multi-million-dollar renovation, the new 12,000-square-foot Curio location offers premium services in an intimate setting. Curio has added a four-diamond resort in the Southern...

Read Time:1 Minute, 41 Second

Branding Featured News

HButler Powers Smartphone with New Mighty Purse Line

Olivia Pearce

December 21, 2016December 21, 2016

Australian wearable tech brand, HButler, has introduced a brand new Mighty Purse line which comes with smartphone-charging capabilities. Australian wearable tech brand, HButler, has expanded...

Read Time:1 Minute, 21 Second

Featured Marketing News

DoubleTree by Hilton Hotel Niagara Falls NY Opens

Deborah Joy Peter

December 20, 2016December 20, 2016

DoubleTree by Hilton has opened the doors to a swanky Niagara Falls property in New York, which offers 192 rooms and a luxury experience. DoubleTree...

Read Time:1 Minute, 3 Second

Advertising Featured News

GNC Ups Game with Brand Relaunch at the Super Bowl

Joshua Hughes

December 20, 2016December 20, 2016

GNC has signed as a Super Bowl advertiser, with its rebrand campaign scheduled to see release at the Big Game on 5 February 2017. GNC...

Read Time:1 Minute, 39 Second

Branding Campaigns Featured News

Campbell Launches Well Yes! Line with Creative Push

Olivia Pearce

December 20, 2016December 20, 2016

Campbell has introduced a line of nine new soup varieties called Well Yes!—which launches with a campaign created by BBDO New York. Campbell Soup Company...

Read Time:1 Minute, 20 Second

Ecobuild Launches the Big Innovation Pitch with M&S

Thomas Ng

December 20, 2016December 20, 2016

The Ecobuild Big Innovation Pitch has returned for a third consecutive year, with the latest installation featuring a Marks & Spencer tie-up. Ecobuild has teamed...

Read Time:1 Minute, 24 Second

Advertising Featured News Videos

Lincoln Flaunts Continental with Matthew McConaughey

Deborah Joy Peter

December 19, 2016December 19, 2016

Premium carmaker, The Lincoln Motor Company, has launched its That’s Continental campaign starring actor, Matthew McConaughey. The Lincoln Motor Company has rolled out a new television...