Featured Archives | World Branding Forum

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Yum China Fine-Tuned Taco Bell Favourites to fit Chinese Consumers Taco Bell – the world's largest Mexican-inspired restaurant chain – and Yum China Holdings have...

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Advertising Featured News Social Media

Mountain Dew Launches New “Do The DEW” Campaign

Joshua Hughes

January 10, 2017January 13, 2017

Pro-Skateboarder Sean Malto Stars in the First Ad from the 2017 Campaign Series Featuring Athletes Mountain Dew kicked off 2017 with a new global "Do...

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Advertising Campaigns Featured News

L’Oréal Paris to Debut New Campaign at Golden Globe Awards

Anna Yuu

January 9, 2017January 9, 2017

Diverse Individuals Illuminate L'Oréal Paris' "You're Worth it" Tagline in New Campaign “Your Skin, Your Story” L'Oréal Paris will launch "Your Skin, Your Story," a...

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Featured Marketing News Technology

App Store Breaks Records on New Year’s Day

Anna Yuu

January 6, 2017

$240 Million in Customer Purchases Makes 1 January 2017 the App Store’s Busiest Day Ever App Store from Apple has capped a record-breaking holiday season...

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Design Featured News Technology

BMW Group, Intel and Mobileye to Launch Autonomous Vehicles

Thomas Ng

January 6, 2017January 18, 2017

BMW 7 Series will employ Intel and Mobileye technologies during global trials BMW Group, Intel and Mobileye target 40 autonomous BMW vehicles to be on...

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Panasonic and IBM Co-Develop Cognitive Concierge Solutions

Olivia Pearce

January 6, 2017January 6, 2017

The companies integrate IBM’s Watson and Cloud into a digital mirror designed for hotels and other hospitality industry customers Panasonic and IBM introduce the product...

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Branding Campaigns Featured News Videos

Disney and ABC Runs “Magic of Storytelling” Campaign

Anna Yuu

January 5, 2017January 6, 2017

PSA video voiced by Emma Watson launched the campaign with Disney's pledge to donate one million books The Magic of Storytelling campaign aims to inspire...

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Branding Featured Industry News

Pernod Ricard Announces World’s First Connected Cocktail Library

Joshua Hughes

January 5, 2017January 24, 2017

As ‘hometainment’ sees consumers turn to their homes for new social experiences and in a near future of ‘smart-homes’, Pernod Ricard introduces Opn enhances the...

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Branding Featured Industry News Technology

Kodak Launches New Global On-Demand Photography Service for Business

Thomas Ng

January 5, 2017January 6, 2017

KODAKIT is a one tap photography service from Kodak available in 92 cities, 37 countries Kodak has launched KODAKIT at the Consumer Electronics Show, Kodak's...

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Advertising Branding Campaigns Featured News

Gwen Stefani Joins Revlon as Global Brand Ambassador

Anna Yuu

January 4, 2017January 9, 2017

Famed Singer and Fashion Icon Partners with World Renowned Beauty Brand Revlon welcomes Gwen Stefani, singer and international fashion icon, into the Revlon family as...

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Branding Campaigns Featured News

PepsiCo Celebrates Happy Spring Festival with China’s Ministry of Culture

Olivia Pearce

January 4, 2017January 5, 2017

PepsiCo collaborates with the Ministry of Culture of China to celebrate the coming Chinese New Year The "Happy Spring Festival" is an annual programme led...

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Advertising Campaigns Featured News Social Media

Equinox-Steven Klein Collaboration Addresses Bold, Sensitive Issues in 2017 Campaign

Thomas Ng

January 4, 2017January 9, 2017

Steven Klein-Shot Images Portray Commitment as a Powerful Expression of Personal Identity Equinox, a lifestyle brand, unveiled its 2017 advertising campaign, re-envisioning the theme of...