Featured Archives | World Branding Forum

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BMW 7 Series will employ Intel and Mobileye technologies during global trials BMW Group, Intel and Mobileye target 40 autonomous BMW vehicles to be on...

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Panasonic and IBM Co-Develop Cognitive Concierge Solutions

Olivia Pearce

January 6, 2017January 6, 2017

The companies integrate IBM’s Watson and Cloud into a digital mirror designed for hotels and other hospitality industry customers Panasonic and IBM introduce the product...

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Branding Campaigns Featured News Videos

Disney and ABC Runs “Magic of Storytelling” Campaign

Anna Yuu

January 5, 2017January 6, 2017

PSA video voiced by Emma Watson launched the campaign with Disney's pledge to donate one million books The Magic of Storytelling campaign aims to inspire...

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Branding Featured Industry News

Pernod Ricard Announces World’s First Connected Cocktail Library

Joshua Hughes

January 5, 2017January 24, 2017

As ‘hometainment’ sees consumers turn to their homes for new social experiences and in a near future of ‘smart-homes’, Pernod Ricard introduces Opn enhances the...

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Branding Featured Industry News Technology

Kodak Launches New Global On-Demand Photography Service for Business

Thomas Ng

January 5, 2017January 6, 2017

KODAKIT is a one tap photography service from Kodak available in 92 cities, 37 countries Kodak has launched KODAKIT at the Consumer Electronics Show, Kodak's...

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Advertising Branding Campaigns Featured News

Gwen Stefani Joins Revlon as Global Brand Ambassador

Anna Yuu

January 4, 2017January 9, 2017

Famed Singer and Fashion Icon Partners with World Renowned Beauty Brand Revlon welcomes Gwen Stefani, singer and international fashion icon, into the Revlon family as...

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Branding Campaigns Featured News

PepsiCo Celebrates Happy Spring Festival with China’s Ministry of Culture

Olivia Pearce

January 4, 2017January 5, 2017

PepsiCo collaborates with the Ministry of Culture of China to celebrate the coming Chinese New Year The "Happy Spring Festival" is an annual programme led...

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Advertising Campaigns Featured News Social Media

Equinox-Steven Klein Collaboration Addresses Bold, Sensitive Issues in 2017 Campaign

Thomas Ng

January 4, 2017January 9, 2017

Steven Klein-Shot Images Portray Commitment as a Powerful Expression of Personal Identity Equinox, a lifestyle brand, unveiled its 2017 advertising campaign, re-envisioning the theme of...

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Branding Featured News

The UPS Store Wows Judges at Rose Parade Debut

Anna Yuu

January 3, 2017January 9, 2017

The Isabella Coleman Award is given to the float that represents the best in presentation of colour and colour harmony through floral use. The UPS...

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Featured Industry News

Increasing Demand of Craft Beers Will Boost Europe’s Beer Market Through 2020

Anisha Kapoor

January 3, 2017January 9, 2017

The beer market in Europe is expected to grow at a steady CAGR of more than 1% during the forecast period, according to Technavio. This...

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Campaigns Featured News

Comfort is Now Largest Smoke-Free Hotel Brand in North America

Thomas Ng

January 3, 2017January 9, 2017

Comfort Inn and Comfort Suites kick off 2017 with the #GoodForYou Social Campaign The Comfort brand strategy team dug deep into consumer research and guest...

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Featured Marketing News

Mercedes-Benz Extends Deal for Shanghai Arena

Deborah Joy Peter

December 30, 2016January 4, 2017

Mercedes-Benz has extended its naming rights partnership with AEG and Oriental Pearl Group for the brand’ landmark arena in Shanghai. Premium carmaker, Mercedes-Benz, has extended...