Featured Archives | World Branding Forum

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Short Film Highlights How a Father’s Involvement in Imaginary Play Contributes to Developments in Real Life Mattel collaborated with BBDO to launch a new articulation...

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Campaigns Featured News

Japanese Men Dress up as Their Wives in Nissan Campaign

Thomas Ng

January 24, 2017January 24, 2017

Husbands Go Through a Unique Driving Experience to Better Understand Their Wives Nissan launches "Mommying Drive", a concept campaign themed around its family car model,...

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Design Featured News

14 French Lingerie Brands Kick Off Paris Haute Couture Week

Anna Yuu

January 24, 2017January 24, 2017

“Lingerie, Mon Amour!” Fashion Show Highlights National Brands and Presents Five New Trending Designers For the first time ever, 14 French lingerie brands have come...

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Branding Featured Marketing News

Alibaba to Sponsor Olympic Games Through 2028

Olivia Pearce

January 23, 2017January 23, 2017

Previous Venture with Official Olympic Broadcaster Reached 380 Million Viewers on Youku Alibaba Group has agreed to a partnership with the International Olympic Committee (IOC)...

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Branding Featured Marketing News

Wahlberg Brothers Expand Wahlburgers in Asia

Olivia Pearce

January 23, 2017January 23, 2017

The Joint Venture with Cachet Hospitality Will Open First Three Restaurants in China Wahlburgers, the burger restaurant brand founded by Chef Paul Wahlberg and celebrity...

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Featured Marketing News

Nick Cave & The Bad Seeds and PJ Harvey to Rock Sydney Festival 2017

Anna Yuu

January 20, 2017

Three-week Long Annual Holiday Festival Features 1,021 Artists from 15 Countries Nick Cave & The Bad Seeds is performing at Sydney Festival 2017 today and...

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Campaigns Featured News

Coca-Cola Awards Grant to Youths Fostering Peace in Bogotá

Olivia Pearce

January 20, 2017

"Bakongo Paz" Wins Grand Prize of Coca-Cola Shaping a Better Future Challenge A summer camp created by millennials to foster peace and reconciliation in conflict-torn...

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Campaigns Featured News Public Relations

P&G and Always Commit to Change the World of Refugee Girls

Olivia Pearce

January 19, 2017

The Brands Join UNESCO and Save the Children to Educate and Develop Skills of Female Syrian Refugees Procter & Gamble and global feminine care brand,...

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Advertising Featured Marketing News

Globe Gives Customers a Chance to Watch Coldplay Live

Anna Yuu

January 19, 2017

Customers Stand a Chance to Win Tickets and Watch Coldplay's “A Head Full of Dreams” Concert in April Globe offers all its customers another chance...

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Advertising Featured News Videos

Jason Statham and Gal Gadot Star in Super Bowl Ad by Wix

Anna Yuu

January 18, 2017January 19, 2017

51st Super Bowl Campaign to be Launched by Wix via YouTube Live and Facebook Live Wix.com returns to the Super Bowl with an action-packed campaign...

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Branding Featured News Social Media

British Airways Searches for Next Louis Armstrong for Mardi Gras Flight

Olivia Pearce

January 18, 2017January 18, 2017

Jon Cleary and YolanDa Brown to Judge Jazz Musicians Participating the Airline’s Mardi Gras-New Orleans Party Flight British Airways is actively finding for three undiscovered...

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Campaigns Featured News Videos

Stella Artois and Matt Damon Launch “Buy a Lady a Drink”

Olivia Pearce

January 17, 2017January 19, 2017

The Multi-Year Partnership Has Provided More Than 800,000 People in the Developing World with Clean Water Stella Artois and Water.org called for international business leaders,...