Featured Archives | World Branding Forum

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The First Time Royal Mail Has Dedicated an Entire Stamp Issue to An Individual Music Artist or Cultural Figure Royal Mail will issue a set...

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Advertising Featured News Videos

Melissa McCarthy Stars in Kia’s Super Bowl Ad

Joshua Hughes

January 27, 2017January 27, 2017

The 60-Second Commercial was Created by David&Goliath Kia Motors has released the second 15-second teaser of its Super Bowl commercial. The company returns to the...

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Advertising Featured News Videos

Clive Owen Stars in Campari Red Diaries Campaign

Joshua Hughes

January 26, 2017

Bartenders Serve as Narrators in 12 Short Films that Reveal the Creation of Campari Cocktails Campari unveils its campaign Campari Red Diaries, via the launch...

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Advertising Branding Featured News

Angelina Jolie is the New Face of Guerlain

Anna Yuu

January 25, 2017January 25, 2017

The Actress Donated Her Entire Salary from Mon Guerlain Campaign to Charity Angelina Jolie has agreed to be the new face of the French beauty...

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Advertising Campaigns Featured News

Mattel and BBDO Launch Dads Who Play Barbie

Joshua Hughes

January 25, 2017January 31, 2017

Short Film Highlights How a Father’s Involvement in Imaginary Play Contributes to Developments in Real Life Mattel collaborated with BBDO to launch a new articulation...

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Campaigns Featured News

Japanese Men Dress up as Their Wives in Nissan Campaign

Thomas Ng

January 24, 2017January 24, 2017

Husbands Go Through a Unique Driving Experience to Better Understand Their Wives Nissan launches "Mommying Drive", a concept campaign themed around its family car model,...

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Design Featured News

14 French Lingerie Brands Kick Off Paris Haute Couture Week

Anna Yuu

January 24, 2017January 24, 2017

“Lingerie, Mon Amour!” Fashion Show Highlights National Brands and Presents Five New Trending Designers For the first time ever, 14 French lingerie brands have come...

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Branding Featured Marketing News

Alibaba to Sponsor Olympic Games Through 2028

Olivia Pearce

January 23, 2017January 23, 2017

Previous Venture with Official Olympic Broadcaster Reached 380 Million Viewers on Youku Alibaba Group has agreed to a partnership with the International Olympic Committee (IOC)...

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Branding Featured Marketing News

Wahlberg Brothers Expand Wahlburgers in Asia

Olivia Pearce

January 23, 2017January 23, 2017

The Joint Venture with Cachet Hospitality Will Open First Three Restaurants in China Wahlburgers, the burger restaurant brand founded by Chef Paul Wahlberg and celebrity...

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Featured Marketing News

Nick Cave & The Bad Seeds and PJ Harvey to Rock Sydney Festival 2017

Anna Yuu

January 20, 2017

Three-week Long Annual Holiday Festival Features 1,021 Artists from 15 Countries Nick Cave & The Bad Seeds is performing at Sydney Festival 2017 today and...

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Campaigns Featured News

Coca-Cola Awards Grant to Youths Fostering Peace in Bogotá

Olivia Pearce

January 20, 2017

"Bakongo Paz" Wins Grand Prize of Coca-Cola Shaping a Better Future Challenge A summer camp created by millennials to foster peace and reconciliation in conflict-torn...

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Campaigns Featured News Public Relations

P&G and Always Commit to Change the World of Refugee Girls

Olivia Pearce

January 19, 2017

The Brands Join UNESCO and Save the Children to Educate and Develop Skills of Female Syrian Refugees Procter & Gamble and global feminine care brand,...