Featured Archives | World Branding Forum

Read Time:1 Minute, 6 Second

WPP’s Maxus UK has promoted its Head of TED, Alex Steer, to Chief Strategy Officer—a role created to further integrate technology. Maxus UK has elevated...

Read Time:1 Minute, 59 Second

Featured Marketing News Videos

Coca-Cola Weaves Love Story into Wanna Sprite Saga

Deborah Joy Peter

February 9, 2017February 11, 2017

Coca-Cola rolls out two new spots to introduce consumers to more products and pack sizes across America’s biggest advertising stage. Solidifying its ‘one brand’ strategy, Coca-Cola...

Read Time:1 Minute, 50 Second

Advertising Featured News Videos

Lincoln Continental Strikes a ‘Cord’ with Gary Clark Jr.

Joshua Hughes

February 9, 2017February 9, 2017

The Lincoln Motor Company has inked a deal with blues artiste, Gary Clark Jr., to star in a commercial spotlighting the 2017 Continental. The Lincoln...

Read Time:1 Minute, 47 Second

Campaigns Featured News Social Media Videos

DishLatino Honours Hispanics with Sigue Haciéndola

Thomas Ng

February 9, 2017February 9, 2017

English and Spanish programming service provider, DishLatino, has unveiled a campaign inspired by Hispanic pride, heritage, and success. DishLatino has launched Sigue Haciéndola, a marketing campaign...

Read Time:1 Minute, 23 Second

Branding Campaigns Featured News

Timberland Springs into Step with Virgil Gadson

Olivia Pearce

February 9, 2017February 9, 2017

Timberland has engaged television’s dancer and choreographer, Virgil Gadson, as the face of its spring 2017 push featuring men’s footwear. Timberland is stepping into spring...

Read Time:1 Minute, 42 Second

Branding Campaigns Featured News Videos

Pepsi Sparks Global Passion Moments with Football Push

Olivia Pearce

February 8, 2017February 8, 2017

To support its UEFA Champions League partnership, Pepsi has launched a global football campaign set to run in nearly 75 countries. Currently in the second...

Read Time:1 Minute, 28 Second

Featured Marketing News Videos

Gillette Ventures into Gaming via ESL Partnership

Deborah Joy Peter

February 8, 2017February 8, 2017

Gillette has inked a deal with ESL to sponsor the Intel Extreme Masters championship and collaborate with eSports athlete, Enrique Cedeño. Gillette has inked a deal...

Read Time:1 Minute, 15 Second

Advertising Featured News Videos

Petco Runs Campaign Targeting American Audience

Joshua Hughes

February 8, 2017February 8, 2017

The spot from the Petco push captures the brand's specialised services and scenes of people and their pets bonding over shared experiences. Having been in...

Read Time:1 Minute, 39 Second

Featured Marketing News

Paris Hilton Celebrates Duality with Gold Rush Man

Anisha Kapoor

February 8, 2017February 9, 2017

Paris Hilton is expanding her fragrance portfolio this February with the launch of a masculine version of Gold Rush Woman released in 2016. Paris Hilton has...

Read Time:2 Minute, 12 Second

Branding Campaigns Featured News Videos

Discover Los Angeles Goes Global at the Big Game

Olivia Pearce

February 7, 2017February 7, 2017

Discover Los Angeles has released its latest global brand push which will run in the US, UK, Mexico, China, Australia, and Canada. Discover Los Angeles,...

Read Time:1 Minute, 33 Second

Advertising Featured News Videos

Foot Locker Debuts February Brings the Best Campaign

Joshua Hughes

February 7, 2017February 7, 2017

Foot Locker has released the latest spot from its February Brings the Best campaign. Titled Stats, the ad stars NBA's Russell Westbrook. Foot Locker, the...

Read Time:2 Minute, 32 Second

Featured Industry News Technology

Warc Reveals the Winners for Effective Use of Tech

Thomas Ng

February 7, 2017February 7, 2017

The Warc Media Awards winners for Effective Use of Tech have been unveiled; Cancer Research UK, Old Spice, and Headspace take Gold. Warc has unveiled...