Featured Archives | World Branding Forum

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The Luxury Collection has unveiled its eighth Italian property with the relaunch of the iconic Cristallo Resort and Spa in Cortina. The Luxury Collection, part of...

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Featured Industry News Technology

Essence Expands Digital with Broader Leadership

Thomas Ng

June 15, 2017June 15, 2017

Essence has made several strategic appointments to include five new leaders, who will help fulfil its expanded remit as a digital-first agency. Essence has welcomed a...

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Featured Marketing News

Budweiser Drinks to Baseball with Player Tim Raines

Deborah Joy Peter

June 14, 2017June 14, 2017

Budweiser has rolled out limited-edition cans, with the campaign paying homage to Montreal baseball and three legends of the sport. Budweiser and Montreal baseball player, Tim Raines, have...

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Branding Featured News

Casio Unveils Timeless G-SHOCK Addition for Men

Olivia Pearce

June 14, 2017June 14, 2017

Casio has added to its MT-G line with the debut of the MTGS1000D-1A9 model. The timepiece features the latest in G-SHOCK technology. Casio G-SHOCK has...

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Advertising Featured News

Y&R Appoints Troy Lim to ECD Role in Singapore

Joshua Hughes

June 14, 2017June 14, 2017

Y&R Singapore has filled its Executive Creative Director role with the appointment of Troy Lim. He will work closely with CEO, Shirley Tay. Y&R has...

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Weber Shandwick Names Chief Collaboration Officer

Anisha Kapoor

June 14, 2017June 14, 2017

Weber Shandwick has promoted its former global consumer marketing President, Susan Howe, and two others to wider leadership roles. Weber Shandwick has elevated the President...

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Advertising Featured News Videos

Honda Keeps the Peace with Family-Friendly Odyssey

Joshua Hughes

June 13, 2017June 13, 2017

Honda has introduced a campaign promoting the new feature-focused Odyssey, of which the highlight is its Magic Slide second-row seats. Honda has created a campaign to promote...

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Branding Featured News

Hard Rock Does Sound and Sea at Daytona Beach

Olivia Pearce

June 13, 2017June 13, 2017

Hard Rock International is expanding its footprint to the sands of sunny Daytona Beach with the upcoming opening of a fourth hotel in Florida. Hard...

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Featured Marketing News Videos

KFC Isn’t Chicken over First Zinger Space Mission

Deborah Joy Peter

June 13, 2017June 13, 2017

KFC and World View partner to support space research advancement, with the Zinger Stratollite launch window opening on 21 June. KFC and World View have partnered to...

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Branding Campaigns Featured News Videos

Uber UK Smashes ‘Where to’ Creative Out of the Park

Deborah Joy Peter

June 12, 2017June 12, 2017

Produced by BBH London and based on its ‘endless possibilities’ brand philosophy, Uber has launched its first television campaign for the UK. Uber has launched...

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Branding Campaigns Featured News

Tommy Hilfiger Tunes into Fall with The Chainsmokers

Olivia Pearce

June 12, 2017June 12, 2017

Tommy Hilfiger continues its tradition of fusing fashion and music by naming The Chainsmokers the global ambassadors for its menswear. Tommy Hilfiger has named The...

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Advertising Featured News

Pizza Hut Spins Spidey Web around Classic Cheesy Bites

Joshua Hughes

June 12, 2017June 12, 2017

Pizza Hut is celebrating the Spider-Man: Homecoming release with the return of its Cheesy Bites Pizza to stores across the United States. Pizza Hut is...