Featured Archives | World Branding Forum

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Campaign Launched by MPA to Share Message of Credible, Trusted, and Engaging Content in Magazine Media The Association of Magazine Media today announced that 123...

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Featured Marketing News Public Relations

Clarisonic and PACER Partner Against Bullying

Anisha Kapoor

October 2, 2017October 2, 2017

New #CleanTheMean Campaign Spotlights Kids' Transformation From Bullying Targets to Bullying Prevention Advocates and Will Raise US $1/£0.75 for Every Post Shared This Year October...

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Featured Marketing News Technology

Sharp’s New Vision to Transform Various Fields

Thomas Ng

October 2, 2017October 2, 2017

Sharp Corporation to Expand Upon Its “Changing the World with 8K and AIoT” Vision The era of 8K began in earnest on August 31, as...

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Featured Marketing News

LG Electronics Ad Features Busy Phillips in Real #MomLife

Anisha Kapoor

October 2, 2017October 2, 2017

Comedic Video Series Takes on Stigmas of 'Picture Perfect' Parenting, Empowering Moms to Embrace Life's Messes with the Help of the LG SideKick Pedestal Washer...

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JetBlue Commits to Puerto Rico Hurricane Relief

Anisha Kapoor

September 29, 2017

100x35 JetBlue outlines the airline’s commitment to launching 35 initiatives over the next 100 days—and beyond—to support the needs of crewmembers, customers, and communities in...

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Campaigns Featured Marketing

GroundTruth and Taco Bell Campaign Boosts Live Más Scholarship

Olivia Pearce

September 29, 2017September 29, 2017

Scholarship Programme Benefits from Heightened Media Awareness and a Portion of Doritos Locos Tacos Sales GroundTruth (formerly xAd), the leading global technology platform driving offline...

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Campaigns Featured News

blu “Something Better” Campaign Spotlights Vaping Category

Olivia Pearce

September 29, 2017September 29, 2017

Real Consumers and Tastemakers Share Their Journey to “Something Better” and Experiences with blu on New Digital Campaign Hub blu, a pioneer in the electronic...

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Branding Featured News

Calvin Klein Announces New Stores in Shanghai and Düsseldorf

Olivia Pearce

September 28, 2017

Calvin Klein Aimed at Bringing a Best-in-Class Retail Experience to Key Markets and Shopping Destinations Around the World The brand, a wholly owned subsidiary of...

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Campaigns Featured News

Peet’s Coffee Launches “What Fills Your Cup?” Brand Campaign

Olivia Pearce

September 28, 2017September 28, 2017

In Debuting "Share Your Passion" Documentary Style Content, Pioneering Craft Coffee Brand, Peet's Coffee, Invites Consumers to Showcase the Pursuit of Aspirations that Enrich their...

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Featured Marketing News

Macy’s Launches New Star Rewards Loyalty

Anisha Kapoor

September 28, 2017September 28, 2017

Macy’s Announces the Reinvention of the Retailer’s Loyalty Programme, Star Rewards Using their Macy’s card and beginning 2 October 2017, Macy’s customers can enjoy an...

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Featured Marketing News

Quaker, The James Beard Foundation, and Chef Marco Team Up Against Food Waste

Anisha Kapoor

September 27, 2017September 27, 2017

More Taste, Less Waste Campaign Showcases How the Power of the Quaker Oat Can Transform Potentially Wasted Food into Nutritious, Delicious Recipes An astonishing 130...

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Campaigns Featured News

Bayer Leads Global Campaign for 10th World Contraception Day

Olivia Pearce

September 27, 2017September 27, 2017

Bayer Reinforces the Importance of Empowering Women to Make Informed Choices About Their Sexual and Reproductive Health with Their Healthcare Provider First launched in 2007,...