Featured Archives | World Branding Forum

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On 23 December, 257-year-old British Toy retailer, Hamleys opens its largest store worldwide in Beijing, the third one so far in China. An exclusive Hamleys Toy...

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Campaigns Featured News

Debenhams’ Fairytale Christmas Campaign Captures Consumers’ Optimism

Olivia Pearce

December 22, 2017December 22, 2017

The Debenhams 2017 Christmas campaign captures the optimism with a sense of suspended reality which consumers crave at this time of year The 2017 'You Shall'...

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Campaigns Featured News

Vodafone ‘A Christmas Love Story’ by Ogilvy & Mather London

Olivia Pearce

December 22, 2017December 22, 2017

The series of short films is the latest installment of Martin Freeman’s adventures to showcase the breadth of Vodafone products and services on offer Vodafone and...

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Campaigns Featured News

Nicki Minaj Brings Magic to H&M’s 2017 Holiday Film

Olivia Pearce

December 22, 2017December 22, 2017

Nicki Minaj stars as the mother of a little girl as well as the fabulous fairy named the Wisest Thingy in H&M's Holiday campaign H&M's 2017...

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Campaigns Featured News

Christopher Boyer to play the role of Value Colonel in KFC TV Ads

Olivia Pearce

December 21, 2017December 22, 2017

KFC is saving money on its Value campaign by not spending money on a celebrity Colonel, allowing the brand to continue to offer complete meals...

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Featured Marketing News

Honor Smartphones Will Come to Latin America in 2018

Anisha Kapoor

December 21, 2017December 22, 2017

Honor ventures into Latin America bringing tech enthusiasts and smartphone users an elevated mobile phone experience Honor, an online smartphone brand geared towards digital natives,...

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Featured Marketing News

Johnnie Walker Releases Limited Edition Blue Label for Chinese New Year

Anisha Kapoor

December 21, 2017June 13, 2023

This year's luxurious Chinese New Year design for Johnnie Walker is inspired by the precious bond between man and dog In true festive spirit, Johnnie...

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Campaigns Featured News

Sony and Khalid Combine VR Technologies In ‘Lost in Music’ Campaign

Olivia Pearce

December 20, 2017December 21, 2017

"Lost in Music" Brand Campaign by Sony and Khalid to start in January 2018 Sony Corporation announced the second installment of its brand campaign, called...

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Campaigns Featured News

adidas Invites the World to Create in New Global Campaign

Olivia Pearce

December 20, 2017February 5, 2018

adidas believes that with a single unexpected act, Creators can inspire others to invent and shape the world around them adidas is launching the latest...

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Campaigns Featured News

Foot Locker & Jordan Brand Announce ‘Bold Like Kawhi’ Gatorade Campaign Featuring Kawhi Leonard

Olivia Pearce

December 20, 2017May 8, 2018

Spot by Foot Locker and Jordan Brand features the Air Jordan Gatorade Collection; Cameos by LaMarcus Aldridge and Nipsey Hussle Foot Locker, an athletic retailer,...

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Featured Marketing News

2018 LG Styler Maximises Capacity for Family Size

Anisha Kapoor

December 19, 2017December 20, 2017

Newest Family-Size Edition LG Styler Features Expanded 6-Garment Capacity LG Electronics will introduce a larger version of the revolutionary LG Styler clothing care system at CES...

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Featured Marketing News

Fiji Airways Unveils Flagship Lounge at Nadi International Airport

Anisha Kapoor

December 19, 2017December 20, 2017

The Fiji Airways Premier Lounge is a first-of-its-kind for the region complete with a number of special features including chef-inspired menus, baristas, luxury spa, nanny...