Featured Archives | World Branding Forum

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SodaStream has unveiled a campaign addressing the damage caused by single-use plastic. Thor Bjornsson and Sir Rod Stewart are featured. SodaStream has released a campaign...

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Branding Featured News Videos

Barneys and Jennifer Garner Save the Children

Olivia Pearce

November 16, 2018November 16, 2018

A Barneys New York Foundation effort, Make Change features window displays, digital, immersive in-store experiences, and Jennifer Garner. Barneys New York has rolled out its...

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Campaigns Featured News Videos

Subaru Goes the Extra Mile with Share the Love

Deborah Joy Peter

November 16, 2018November 16, 2018

The Share the Love initiative by Subaru returns for an eleventh annual installation, with key spots created by creative shop, Carmichael Lynch. Subaru of America has...

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Advertising Featured News

M&C Saatchi Takes THAT to New Heights

Anisha Kapoor

November 16, 2018November 16, 2018

M&C Saatchi has announced its purchase of a minority stake in THAT, a creative shop which offers non-traditional strategies for clients. M&C Saatchi Worldwide has...

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Advertising Featured News

Guess Stars J Balvin in Spring 2019 Campaign

Joshua Hughes

November 15, 2018November 15, 2018

Guess has named Latin artiste, J Balvin, ambassador of its spring push which spans print, social media, in-store, digital, and OOH advertising. Guess has named...

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Featured Marketing News

Danskin Reveals First Jenna Dewan Collection

Anisha Kapoor

November 15, 2018November 15, 2018

The new Jenna Dewan x Danskin collection is now available online and in stores, and features activewear, intimates, and dancewear. Heritage dance and lifestyle group,...

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Branding Featured News

Danielle Brooks Decks Up Fashion to Figure

Olivia Pearce

November 15, 2018November 15, 2018

Plus-size retailer, Fashion to Figure, has tapped Danielle Brooks for a newly released holiday push. She will star in key campaign executions. Fashion to Figure...

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Campaigns Featured News

Febreze Expels Odours with Jordin Sparks

Deborah Joy Peter

November 15, 2018November 15, 2018

Febreze teams up with Jordin Sparks to encourage fitness enthusiasts to keep workout odours where they belong—at the gym. Febreze has launched a campaign to...

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Branding Featured News Videos

Nununu and Celine Dion Undo Pink and Blue

Olivia Pearce

November 14, 2018November 14, 2018

Kidswear brand, Nununu, has partnered with music iconic, Celine Dion, to introduce a new range of children’s fashion called CELINUNUNU. Global children’s fashion marque, Nununu,...

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Campaigns Featured News Videos

SKYY Elevates Proudly American with John Cena

Deborah Joy Peter

November 14, 2018November 14, 2018

Furthering its Proudly American footprint, SKYY Vodka has partnered with John Cena for a new creative extension dubbed The Pledge. Premium vodka brand, SKYY, has...

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Featured Marketing News

Nike Steps into the Shade with Kevin Durant

Anisha Kapoor

November 14, 2018November 14, 2018

Nike Vision and Kevin Durant have introduced the first two sunglasses designs from the KD Eyewear Collection and four new optical styles. Sports eyewear brand,...

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Crayola Evokes Creativity and Play with App

Thomas Ng

November 14, 2018November 14, 2018

Designed to help kids hone beneficial skills via learning and immersive play, Crayola Create and Play is available for immediate download. Crayola has expanded its...