Featured Archives | World Branding Forum

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The Italian National Tourist Board has partnered with Toronto-based creative shop, Brand Grow Media, for its Live in the Moment campaign. The Italian National Tourist...

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Design Featured News Videos

Columbia Sportswear Unveils Star Wars Parka

Joshua Hughes

December 4, 2018December 5, 2018

The Empire Crew Parka by Columbia Sportswear is a limited-edition jacket inspired by Star Wars: The Empire Strikes Back cast and crew. Columbia Sportswear has...

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Branding Featured News

Hilton Serves Communities with Recycled Soap

Olivia Pearce

December 4, 2018December 5, 2018

Hilton has renewed its alliance with Clean the World with the addition of two more partner hotels to its global effort featuring recycled soap. Hilton...

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Huami Gifts Amazfit Cheer to American Shoppers

Thomas Ng

December 4, 2018December 5, 2018

Huami has announced the availability of its Amazfit Verge smartwatch in the United States and the launch of its Giftness of Fitness initiative. Global wearables company,...

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Branding Featured News Videos

Hallmark Reinvents Season with Paper Wonder

Olivia Pearce

December 3, 2018December 3, 2018

Hallmark has released a new collection of greeting cards called Paper Wonder, which features over 20 designs across five different formats. Hallmark has rolled out...

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Airinum and Alan Walker Debut Urban Air Mask

Thomas Ng

December 3, 2018December 3, 2018

Drawing attention to climate change and the impact of poor air quality, Airinum and Alan Walker have partnered to create the Urban Air Mask. Swedish...

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Campaigns Featured News Videos

Cacique and Lane Bryant Celebrate Inclusivity

Deborah Joy Peter

December 3, 2018December 3, 2018

Cacique and Lane Bryant have partnered to celebrate women and every shape with a social media push led by a video on inclusivity. Plus size...

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Featured Marketing News

Hyatt Regency Unveils Aqaba Ayla Resort

Anisha Kapoor

December 3, 2018December 3, 2018

Hyatt Regency is continuing the expansion of its brand footprint in the Middle East with the opening of its first resort property in Jordan. Hyatt Regency...

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Branding Featured News Videos

Dunkin Scores Saquon Barkley Brand Partnership

Olivia Pearce

November 30, 2018November 30, 2018

Dunkin has landed a deal with New York Giants running back, Saquon Barkley, who will feature in a one-year campaign by the coffee brand. New York...

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Advertising Featured News Videos

AccorHotels to Tap Millions with Great Big Story

Joshua Hughes

November 30, 2018November 30, 2018

AccorHotels partners with Great Big Story to introduce its premium travellers to the makers of fine architecture, art, music, and culture. AccorHotels has partnered with...

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Design Featured News

Baskin-Robbins Reveals Moments Store Concept

Deborah Joy Peter

November 30, 2018November 30, 2018

Baskin-Robbins has delivered a first look of its new Moments store concept in Fresno, California—with a national roll-out slated for 2019. Specialty ice cream chain, Baskin-Robbins,...

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Featured Marketing News

InterContinental Gets Artsy with Alexander Hall

Anisha Kapoor

November 30, 2018November 30, 2018

Luxury hotel brand, InterContinental, partners with Alexander Hall, over an art installation featuring 200 hand-painted champagne bottles. InterContinental has partnered with London-based contemporary artist, Alexander...