Featured Archives | World Branding Forum

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Jaguar has partnered with Property Brothers host, Jonathan Scott, to create a festive window display starring its E-PACE sport utility vehicle. Jaguar is teaming up with...

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Branding Featured News

Xoom Races to Stay Ahead with Usain Bolt

Olivia Pearce

December 12, 2018December 12, 2018

PayPal international money transfer service, Xoom, has appointed the world’s fastest man, Usain Bolt, as its global brand ambassador. Xoom, international money transfer service under...

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Featured Marketing News

ToysRUs Canada Adds Wonder with Addo Play

Anisha Kapoor

December 12, 2018December 12, 2018

ToysRUs Canada and UK start-up, Addo Play, have forged a multi-year strategic supply deal to offer children new and innovative selections. ToysRUs Canada has inked...

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Advertising Featured News

TBWA Names James Sowden Chief Strategist

Joshua Hughes

December 12, 2018December 12, 2018

TBWA in New York has announced the entry of former BBH veteran, James Sowden, who joins TBWA\Chiat\Day as Chief Strategy Officer. TBWA has hired James Sowden...

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Branding Featured News

Old Navy Drives Holidays with Lyft Rides

Olivia Pearce

December 11, 2018December 12, 2018

Old Navy and Lyft have teamed up for the holidays to offer customers free roundtrip rides to pick up items purchased across the website. Old...

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Featured Marketing News

Hyatt Regency Adds Charm to Seattle Cityscape

Anisha Kapoor

December 11, 2018December 12, 2018

The latest full-service hotel to arrive in Seattle is the third and newly opened Hyatt Regency location in the city's downtown area. Hyatt Regency has announced...

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Campaigns Featured News

Kenneth Cole Makes Gender-Neutral Scents

Deborah Joy Peter

December 11, 2018December 12, 2018

The Kenneth Cole for All collection presents gender-neutral fragrances. The three urban scents are named Serenity, Energy, and Intensity. Representative of a new generation, Kenneth...

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Jack Morton Creates Genuine X for Innovation

Thomas Ng

December 11, 2018December 12, 2018

Jack Morton has unveiled a new innovation-led practice which will be headed by London ECD, Damian Ferrar, as global head of Genuine X. Global brand...

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Porsche Unveils Reimagined Macan S Globally

Joshua Hughes

December 10, 2018December 11, 2018

Porsche has unveiled its 2019 Macan S variant, which marks the latest addition to the brand’s refreshed compact sport utility vehicle line-up. Porsche has announced...

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Featured Marketing News

Hotel de Berri Brings Old Classic into Modernity

Deborah Joy Peter

December 10, 2018December 11, 2018

A short distance from the Champs-Élysées and Triangle d'Or fashion district, Hotel de Berri preserves the Parisian essence of art de vivre. Hotel de Berri, a...

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Design Featured News

Scuderia Ferrari Inspires Cross Collection

Thomas Ng

December 10, 2018December 10, 2018

Cross has collaborated with automotive giant, Scuderia Ferrari, to create an exclusive collection of fine-writing giftsets and instruments. Scuderia Ferrari and Cross have partnered to...

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Branding Featured News

Caribou Coffee Catches the Adam Thielen Dream

Olivia Pearce

December 10, 2018December 10, 2018

Caribou Coffee and Adam Thielen of the Minnesota Vikings have partnered over a pair of custom cleats and to help community kids. Caribou Coffee and...