Featured Archives | World Branding Forum

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Covergirl Canada has appointed television personality, Sangita Patel, as the new face of its Simply Ageless Collection, now relaunched. Covergirl Canada has welcomed on board...

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Featured Marketing News

Tim Hortons Adds Warmth with Winter Treats

Anisha Kapoor

January 2, 2019January 4, 2019

Tim Hortons has added to its menu with a limited-edition line of baked goods and caramel-flavoured hot beverages to spread warmth for the winter season....

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Design Featured News

Hiromi Asai Embodies Savile Row in 19AW Line

Joshua Hughes

January 2, 2019January 4, 2019

The 2019 Autumn/Winter collection by Hiromi Asai features traditional British suits and jackets made using Kimono silk textiles from Japan. Hiromi Asai has developed a...

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Featured Marketing News

Eligasht Names Sam Derakhshani Ambassador

Deborah Joy Peter

January 2, 2019January 4, 2019

Iranian tourism company, Eligasht, has appointed Sam Derakhshani as its brand ambassador. The artist will back the latest marketing efforts. Tourism services provider, Eligasht, has...

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Campaigns Featured News Videos

Phu Nhuan Jewelry Carves True Love in Stone

Deborah Joy Peter

December 31, 2018January 4, 2019

Phu Nhuan Jewelry has partnered with digital marketing agency, Mirum Vietnam, to develop its latest creative push dubbed True Love. Vietnamese jeweller, Phu Nhuan Jewelry,...

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Branding Featured News

Vuzix Does Augmented Reality with AccuWeather

Olivia Pearce

December 31, 2018December 31, 2018

Vuzix and AccuWeather have forged a deal to bring interactive weather experiences to Blade Smart Glasses wearers across the globe. Smart glasses and augmented reality...

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British Airways Gets on Board with Virtual Reality

Thomas Ng

December 31, 2018January 4, 2019

British Airways is offering travellers a 360-degree tour of its Club World cabin using virtual reality to showcase what the upgrade features. British Airways will...

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Newell Picks WPP for Global Communications

Anisha Kapoor

December 31, 2018December 31, 2018

Following a review of some of its agency relationships, Newell Brands has named WPP communications partner for its worldwide portfolio. Premier consumer goods company, Newell, has...

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Campaigns Featured News Videos

CarGurus Revs Up with New Brand Campaign

Deborah Joy Peter

December 28, 2018December 28, 2018

CarGurus has put together a third creative campaign targeting its American audience. The push spans television and digital advertising. Online automotive platform, CarGurus, has released...

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Advertising Featured News

Planet Fitness Gets into the Smoove Groove

Joshua Hughes

December 28, 2018December 28, 2018

Planet Fitness has teamed up with J.B. Smoove for a new ad campaign focused on driving membership and empowering people to get healthy. Planet Fitness has...

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Branding Featured News

UFC Lands PokerStars as Official Poker Partner

Olivia Pearce

December 28, 2018December 28, 2018

UFC has added PokerStars to its roster of global sponsors. The brand hops on board as official poker partner of the martial arts organisation. UFC and...

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Featured Marketing News

Hilton Garden Inn Opens on Hainan Island

Anisha Kapoor

December 28, 2018January 4, 2019

With the launch of a new property on Hainan Island, the Hilton Garden Inn brand extends its hospitality footprint and presence into Sanya. The Hilton...