Featured Archives | World Branding Forum

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Quay Australia has introduced an exclusive sunglasses collection and two premium namesake lines with Jennifer Lopez and Alex Rodriguez. Quay Australia has created a campaign...

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Featured Marketing News

Skechers Sponsors 2019 Los Angeles Marathon

Thomas Ng

March 22, 2019March 22, 2019

Returning for a fourth year, Skechers Performance will serve as Los Angeles Marathon title sponsor and offer fans exclusive merchandise. Skechers Performance has returned as...

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Advertising Featured News Videos

Kona Brings the Bruddahs Back for Extra Aloha

Joshua Hughes

March 21, 2019March 21, 2019

The Hawaiian Bruddahs make a comeback in the new Kona campaign to promote its Longboard Island Lager and Big Wave Golden Ale picks. Kona has created...

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Branding Featured News Videos

HyperX Appoints Casemiro Brazilian Ambassador

Olivia Pearce

March 21, 2019March 21, 2019

Kingston-owned gaming platform, HyperX, has announced soccer icon, Casemiro, as the latest addition to its lineup of global ambassadors. Kingston gaming division and esports platform,...

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Pandora Takes Sound On from Winter to Spring

Thomas Ng

March 21, 2019March 21, 2019

Streaming audio provider, Pandora, has unveiled a second iteration of Sound On, a campaign built to connect listeners with audio content. Streaming audio provider, Pandora,...

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Featured Industry News

Havas Chicago Names John Norman CCO

Deborah Joy Peter

March 21, 2019March 21, 2019

Industry veteran, John Norman, has joined the Havas Chicago office and will serve the agency in the capacity of Chief Creative Officer. Havas Chicago has...

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Branding Featured News Videos

Foot Locker Widens Discover Your Air Platform

Olivia Pearce

March 20, 2019March 22, 2019

Foot Locker has debuted its Discover Your Air Network to offer sneaker shoppers cable-inspired programming around its Nike Air products. Foot Locker has launched the next...

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Campaigns Featured News Videos

Belairdirect Drives Brand with Refocused Strategy

Deborah Joy Peter

March 20, 2019March 22, 2019

Belairdirect has updated its marketing strategy and is using cinematic storytelling to relay its elevated consumer focus through a campaign. Belairdirect, the Canadian car and...

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Design Featured News

Eloquii Releases Spring Collection by Jason Wu

Joshua Hughes

March 20, 2019March 22, 2019

Driving the brand’s holiday push, body positivity activist and top model, Paloma Elsesser, will be the face of Jason Wu x Eloquii Spring 2019. Plus-size...

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Featured Marketing News

OneUnited Bank Reveals Queen Visa Debit Card

Anisha Kapoor

March 20, 2019March 22, 2019

In conjunction with its Royalty campaign, OneUnited Bank has debuted a new facility celebrating American black women who to who inspire. The largest Black-owned bank...

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Campaigns Featured News Videos

Y7 Studio Unveils We Are a Tribe Called Sweat

Deborah Joy Peter

March 19, 2019March 22, 2019

Y7 Studio rolls out first brand campaign to reveal its new anthem and announce the expansion of its movement across the United States. Yoga studio...

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Advertising Featured News Videos

Priceline and Kaley Cuoco Travel Big on Deals

Joshua Hughes

March 19, 2019March 22, 2019

Priceline has created its latest campaign to attract travellers seeking experiences. Starring Kaley Cuoco, it will run on television and digital. Priceline has launched a...