Featured Archives | World Branding Forum

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Popular shampoo brand Herbal Essences are highlighting the dwindling butterfly population, and hope to bolster it, by creating billboards with wildflower seeds than can be...

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Advertising Featured News

Channel 4 celebrates diversity of stars

Joshua Hughes

August 20, 2019August 20, 2019

In a new campaign Channel 4 are using real-life viewer complaints to highlight the diversity of their stars. The new advert features a variety of...

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Advertising Branding Campaigns Design Featured News

Pringles announced as latest sponsor for League of Legends EU Championship

Anisha Kapoor

August 16, 2019August 20, 2019

Pringles will be the sponsor for one of the biggest eSports league in Europe, the League of Legends EU Championships (LEC). The first LEC season...

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Advertising Featured Marketing News

McDonald’s launches spicy nuggets campaign

Joshua Hughes

August 16, 2019August 20, 2019

McDonald’s and Leo Burnett London have launched a new spoof-like campaign advertising their new spicy chicken nuggets. The campaign pokes fun at clothing brand launches,...

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Advertising Featured News

Guinness recognise Japan’s women’s rugby team

Joshua Hughes

August 15, 2019August 30, 2019

In their latest advert, Guinness tells the inspirational story of Japan’s women’s rugby team. Liberty Fields women’s rugby team formed in 1989, breaking with convention...

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Design Featured News

Dr Martens’ profits soar 70% following launch of vegan boot

Anisha Kapoor

August 14, 2019August 20, 2019

Dr Martens have reported a 70% surge in profits in the year ending March 2019 following the launch of their ‘vegan’ range of boots. The...

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Featured Marketing News

Sheldrick Wildlife Trust launches t-shirt educating kids about why elephants are facing extinction

Anisha Kapoor

August 14, 2019August 20, 2019

The Sheldrick Wildlife Trust has launched a unique fundraising and awareness project - the Ele-tee. It’s an adorable elephant-shaped t-shirt that unlocks an original animated...

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Advertising Featured Marketing News

Galaxy repositions brand

Joshua Hughes

August 13, 2019August 20, 2019

Galaxy have launched a new ad with an aim to reposition their brand from one of elite luxury to realistic contemporary. Gone are the Galaxy...

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Advertising Branding Campaigns Design Featured Marketing

Ed Sheeran’s Heinz tattoo comes to life

Olivia Pearce

August 13, 2019August 20, 2019

Heinz have adopted Ed Sheeran for their latest special edition ketchup bottle. Longtime fan of Heinz ketchup, Ed Sheeran has a tattoo of a Heinz...

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Advertising Featured News

Renault Launches New Idents on Sky Sports Featuring Thierry Henry

Joshua Hughes

August 9, 2019

Renault renews partnership with Sky Sports and celebrates the dedication of football fans to be part of the game Renault has launched its latest campaign ‘The...

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Branding Featured News

Leicester City Football Club and Xpress Money Announce New Partnership

Olivia Pearce

August 9, 2019

Leicester City FC names Xpress Money as Official Money Transfer Partner Leicester City Football Club has partnered with one of the world's fastest-growing money transfer...

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PetSafe Introduces Alexa Integrated Automatic Pet Feeder

Thomas Ng

August 9, 2019

PetSafe latest feeder works with Amazon Echo and Amazon Dash Replenishment for added convenience PetSafe Brand, a global leader in innovative pet product solutions, has...