Featured Archives | World Branding Forum

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OVO Energy launches a new brand campaign starring its members to kick start a collective movement to zero-carbon living OVO Energy has launched a new...

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Campaigns Featured News

Honda Sensing technology saves man’s life from would-be fatal crash

Olivia Pearce

September 23, 2019September 23, 2019

Honda "Safety for Everyone" approach extends beyond automobile drivers and motorcycle riders to passengers, pedestrians and everyone using the road, as part of Honda's vision...

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Featured Marketing News

KitKat Chocolatory brings premium breaks to the UK

Anisha Kapoor

September 23, 2019

KitKat Chocolatory bring luxury, hand-crafted KitKats to the UK The KitKat Chocolatory will arrive in 30 John Lewis & Partners shops across the UK and...

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Campaigns Featured News

Coca-Cola launches Round in Circles campaign

Olivia Pearce

September 23, 2019September 23, 2019

Round in Circles is a new marketing drive launched by Coca-Cola, a four-time global winner of the World Branding Awards, to encourage people to recycle its...

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Advertising Featured News

Vitality signs up Johnny Wilkinson in latest campaign

Joshua Hughes

September 23, 2019September 23, 2019

Vitality health insurer have recruited Johnny Wilkinson, the former England rugby player, for their latest campaign to highlight the mental health coverage they offer. The...

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Advertising Featured News

Heineken proves that everybody can become a fan, even if you don’t know the rules

Joshua Hughes

September 20, 2019

Heineken supports the Rugby World Cup which is held in Japan for the first time Heineken, a three-time winner of the World Branding Awards, and...

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Campaigns Featured News

Royal British Legion campaign highlights services for ex-service personnel

Olivia Pearce

September 20, 2019

Royal British Legion campaign narrated by Mark Strong and underscores footage of military life The Royal British Legion – in partnership with global comms agency...

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Campaigns Featured News

McDonald’s defaces Mona Lisa and Van Gogh portrait in latest campaign

Nathaniel Mark

September 20, 2019September 20, 2019

McDonald's Sweden promotes Big Mac with bacon with "A Classic. With Bacon." stunt In an ingenious fashion, McDonald's Sweden has opted to place its Big...

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Advertising Featured News

Uniqlo prepares its India debut with new #TogetherInLifeWear ad

Joshua Hughes

September 20, 2019

Uniqlo Delhi is store first of three planned stores to open to a whole new market Uniqlo, a self-described innovative fashion brand and three-time regional...

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Advertising Featured News

IKEA Canada introduces the Stuff Monster

Joshua Hughes

September 20, 2019September 20, 2019

IKEA Canada have introduced a new character in its latest advertising campaign - The Stuff Monster. The furniture brand was a two-time global winner of...

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Campaigns Featured News

American Express unveils its first-ever card made from reclaimed plastic

Olivia Pearce

September 19, 2019

American Express commits to raising awareness for the issue of marine plastic pollution American Express has announced an expanded commitment to combat marine plastic pollution...

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Campaigns Featured News

GUESS fragrance advertising campaign is both seductive and inviting

Olivia Pearce

September 19, 2019

GUESS introduces Seductive Noir, an intriguing new fragrance for women and men which is a flanker to the number 1 selling fragrance globally for the...