Featured Archives | World Branding Forum

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The activation represents another innovative way that Klarna is enabling retailers to engage and inspire millennial and Gen Z shoppers who are driving the shoppable...

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Branding Featured Marketing News

Estée Lauder launches its first gaming experience, ANRcade

Thomas Ng

August 21, 2020September 21, 2023

Estée Lauder launches its new Advanced Night Repair Synchronised Multi-Recovery Complex with its latest gaming experience Every other brand is creating a gaming campaign but...

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Branding Featured News

Lifebuoy returns to where it first started, the United Kingdom

Olivia Pearce

August 21, 2020

Over a century since its launch, lifebuoy returns to remind its consumers in the UK about the importance of a good hand hygiene regime For...

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Featured General News

Pizza Hut and First Book launch Antiracism Resources for educators

Olivia Pearce

August 20, 2020

Pizza Hut and First Book provide educators with practical guidance and actionable steps for creating equity in the classroom Pizza Hut and First Book has...

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Branding Campaigns Featured News

Ariana Grande launches R.E.M. in partnership with LUXE Brands

Olivia Pearce

August 20, 2020

Ariana Grande's latest global success in fragrance has been unprecedented with sales upwards of US$500m/£381m since its launch Grammy winner Ariana Grande invites you to...

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Advertising Campaigns Featured News

Oikos Triple Zero celebrates everyday’s small but mighty feats

Olivia Pearce

August 20, 2020

Oikos Triple Zero unveils new 'One Trip' and 'Yogurt Strength' ads, featuring New York Giant Saquon Barkley, that celebrate small but mighty feats of everyday...

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Campaigns Featured News

Fender partners Australia’s Support Act music charity to help musicians

Olivia Pearce

August 19, 2020

Fender hopes to provide much-needed support to Australian musicians, road crew and industry workers who have been impacted by the pandemic Fender Music Australia Pty...

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Campaigns Featured News

Carling beer launches ‘Support Your Local’ campaign with Havas London

Eliza Jane

August 19, 2020August 19, 2020

Carling's campaign, Support Your Local, champions the central role that local pubs play in British culture and society Covid broke the bond between people and...

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Campaigns Featured News

Pepsi launches its “Made for Football Watching” campaign

Olivia Pearce

August 19, 2020August 19, 2020

Pepsi celebrates NFL fans around the country who are "Made for Football Watching" While there is much uncertainty in the world of sports right now,...

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Branding Featured News

Ralph Lauren Corporation announces investment in Natural Fibre Welding

Olivia Pearce

August 18, 2020

Ralph Lauren invests to help enable product development using plant-based, upcycled materials as well as create and scale a new industry standard for natural fibre...

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Campaigns Featured Marketing News

Corona debuts its “La Vida Más Fina” campaign with Snoop Dogg

Eliza Jane

August 18, 2020

Corona's campaign with Snoop Dogg is spearheaded by MullenLowe LA The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut...

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Branding Featured News

Bud Light announces its launch in the Chinese Market

Olivia Pearce

August 18, 2020August 18, 2020

Bud Light has chosen William Chan as its brand's spokesperson The unlimited heat of summer has given an infinite inspiration, especially for the launch ceremony...