Kimberly-Clark announces its partnership with the US Plastics Pact

Kimberly-Clark announces its partnership with the US Plastic Pact

Kimberly-Clark commits to addressing the social and environmental challenges of the next decade with commitments to improve the lives and wellbeing of one billion people in underserved communities around the world with the smallest environmental footprint

Kimberly-Clark has announced it has joined the US Plastics Pact, a collaborative, solutions-driven initiative rooted in four ambitious goals intended to drive significant systems change by unifying diverse cross-sector approaches, setting a national strategy, and creating scalable solutions to create a path forward toward a circular economy for plastics in the United States by 2025.

The first North American Pact of its kind, the US Pact is a collaboration led by The Recycling Partnership, World Wildlife Fund (WWF) and Ellen MacArthur Foundation.

As part of the US Plastics Pact, the company and its trusted brands including Kleenex, Cottonelle and Huggies join more than 70 brands, retailers, NGOs, and government agencies across the plastics value chain working to bring one voice to US packaging through coordinated initiatives and innovative solutions for rethinking products, packaging, and business models.

“We aspire to be at the forefront of the transition to a circular, reuse economy and finding new ways of giving consumers the products they need,” said Kim Underhill, President of Kimberly-Clark’s North American Consumer Business. “We realise getting there will take game-changing innovation, and we know we’re up to the challenge to do more by joining the US Plastics Pact.”

As a founding Activator of the US Plastics Pact, Kimberly-Clark has agreed to collectively deliver against these four ambitious goals across its US business, in alignment with the company’s 2030 strategy and goals.

By 2021, define a list of packaging to be designated as problematic or unnecessary and take measures to eliminate them by 2025. By 2025, ensure all plastic packaging is 100% reusable, recyclable, or compostable. By 2025, undertake ambitious actions to effectively recycle or compost 50% of plastic packaging. And by 2025, the average recycled content or responsibly sourced bio-based content in plastic packaging will be 30%.

Whilst the US Plastics Pact is complementary to and follows the ambitious precedents set by the existing global network of Plastic Pacts, it will be tailored to meet the unique needs and challenges of the US market. The Pact will reflect national priorities and realities, whilst still propelling the nation closer to other developed nations in its management of plastic waste.

“Together through the US Plastics Pact, we will ignite system change to accelerate progress toward a circular economy,” says Sarah Dearman, Vice President of Circular Ventures for The Recycling Partnership.

“The US Pact will accelerate system-wide change by inspiring and supporting upstream innovation through a coordinated national strategy, creating a unified framework and enabling members to accelerate progress toward our ambitious 2025 sustainability goals. Members’ full participation will be vital to reaching our shared goals.”

Achieving this vision will require new levels of accountability from all facets of the plastics supply chain. The US Plastics Pact emphasises measurable change and as such, Kimberly-Clark is committed to transparent, annual reporting, guided by WWF’s ReSource: Plastic Footprint Tracker, which will be used to document annual progress against our four goals.

The first task of the founding Activators of the US Plastics Pact will be to establish a “roadmap” in Q1 2021 to identify key milestones and national solutions to achieving the US targets and realise a circular economy in which plastic never becomes waste.

In addition to joining the US Plastics Pact, Kimberly-Clark recently announced its new 2030 sustainability strategy and goals, aimed at addressing the social and environmental challenges of the next decade with commitments to improve the lives and wellbeing of one billion people in underserved communities around the world with the smallest environmental footprint.

Kimberly-Clark understands that a strong and enduring focus on the smallest environmental footprint is just as essential to helping people live a better life. To that end, the company is focused on the areas where it can make the biggest difference – climate, forests, water and plastics.