iPhone Xs and iPhone Xs Max Bring The Best Displays to the iPhone

Most advanced iPhone ever features a 5.8-Inch and 6.5-Inch All-screen design, with powerful A12 bionic chip and a breakthrough dual camera system

Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level. The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone — the A12 Bionic chip with next-generation Neural Engine — faster Face ID, wider stereo sound, a beautiful new gold finish and introduce Dual SIM to iPhone.

iPhone Xs and iPhone Xs Max come in gorgeous gold, space grey and silver finishes.
“iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

“iPhone Xs is not one, but two new iPhone models and iPhone Xs Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day. ”iPhone Xs and iPhone Xs Max build on the all-screen design of iPhone X and feature the sharpest displays with the highest pixel density of any Apple device.

Now offered in 5.8-inch and 6.5-inch sizes,1 this Super Retina displays with a custom OLED design support Dolby Vision and HDR10 and have iOS system-wide colour management for the best colour accuracy in the industry.

iPhone Xs and iPhone Xs Max offer a million-to-one contrast ratio with remarkable brightness and true blacks whilst showing 60 per cent greater dynamic range in HDR photos. iPhone Xs Max delivers a more immersive experience with over 3 million pixels for videos, movies and games, offering the largest display ever in an iPhone in a footprint similar to iPhone 8 Plus.

A surgical grade stainless steel band now in gold joins finishes in silver and space grey. Wider stereo playback creates a more immersive soundstage. The front and back glass design feature the most durable glass ever in a smartphone with improved scratch resistance, whilst the glass back enables faster wireless charging.

iPhone Xs and iPhone Xs Max reach a new level of splash and water resistance of IP68 for up to 2 meters for 30 minutes and protect against everyday spills including coffee, tea and soda.

iPhone Xs and iPhone Xs Max are splashes- and water-resistant rated IP68 and protect against everyday spills including coffee, tea and soda.

The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design.

A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 per cent faster, four efficiency cores that are up to 50 per cent more efficient, a four-core GPU that is up to 50 per cent faster, powerful Apple-designed Image Signal Processor (ISP), a video encoder and more.

A fast storage controller can deliver iPhone storage up to 512GB. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps. Even with all this power, iPhone Xs offers 30 minutes longer than iPhone X, and iPhone Xs Max offers an hour and a half longer than iPhone X, between charges.

The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic.

This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time, the Neural Engine is open to Core ML, empowering developers to build apps that utilise this highly efficient machine learning engine.

Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.

iPhone Xs continues to bring innovations to photography, things not possible before the iPhone. Capabilities like advanced depth segmentation using the Neural Engine, Smart HDR creating photos with high dynamic range and great image detail, advanced bokeh quality in Portrait mode photos and dynamic depth of field that is user adjustable in the Photos app, are all huge improvements in state-of-the-art photographic techniques that everyone can use.

Depth Control allows users to adjust the background blur in Portrait mode photos.
iPhone Xs and iPhone Xs Max deliver the highest quality video capture in a smartphone. The larger pixels and larger, faster sensor enable improved low-light performance and video stabilization, as well as an extended dynamic range for more highlight and shadow detail in video modes up to 30 frames per second. Using the four built-in mics, users can also record stereo sound to get the most out of video recordings.

Face ID, the most secure facial authentication system ever in a smartphone, is now even faster. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners and enables users to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with a simple glance.