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The 2023-2024 World Branding Awards continue their celebration of “Brand of the Year” winners and acknowledge brands that have achieved significant milestones. Taking centre stage in this article is a remarkable homegrown brand from the Philippines, FERN-D by I-FERN.
Spotlight on Success: FERN-D By I-FERN
In the bustling archipelago of the Philippines, where vibrant cultures intersect against a backdrop of breathtaking landscapes, the quest for well-being is not merely a personal endeavour but a collective aspiration.
At the forefront of this movement stands I-FERN, a name synonymous with innovation, compassion, and relentless advocacy for a healthier nation.
I-FERN journey is a testament to the transformative power of leadership rooted in a deep-seated belief in the importance of wellness for all.
I-FERN: Forging a Path to Wellness
In 2012, FERN took a bold step onto the global stage by launching I-FERN, a direct selling and network marketing initiative.
Leveraging the success of its parent company, the brand embraces a core mission: promoting good health while empowering individuals with lucrative business opportunities. The brand’s mission statement focuses on Sharing Prosperity Globally Through Entrepreneurship.
The brand prioritises cutting-edge technology to ensure a seamless and convenient experience for its global members. This commitment to both product quality and a dynamic compensation plan fuels their vision of shared prosperity for all.
Aside from an attractive marketing plan, the brand boasts of having four world-class quality products such as FERN-ACTIV, FERN-D, MilkCa and Silverfresh.
From Local Success to Global Impact
Among these luminaries stands FERN-D, a visionary product created from the brand’s unwavering commitment to fostering wellness; it has reshaped the landscape of health in the Philippines.
The product’s reputation is solidified by its recognition as “Brand of the Year” at the World Branding Awards for the fifth consecutive year, affirming its esteemed status in the industry.
Not only that, but this recognition also reflects the brand’s global commitment to spreading health, wellness, and prosperity. The award also highlights the positive impact the brand is making in its industry and the recognition it receives for maintaining high standards in branding.
FERN-D: Strengthen Muscles, Bones, and Immunity
FERN-D is an affordable, premium-quality Vitamin D (vitamin D3 or Cholecalciferol) supplement. The product is sourced from one of the largest vitamin manufacturers in the world – DSM of Switzerland.
Vitamin D is essential in keeping our muscular, respiratory, and cardiovascular systems in optimal shape. It is one of the key nutrients needed by the body to maximise the absorption of calcium essential in maintaining strong bones and teeth.
While dietary sources contribute some Vitamin D, the majority is synthesised in our bodies through sunlight exposure, wherein sunlight interacts with unprotected skin to produce this essential vitamin. However, excessive sun exposure is impractical and carries the risk of sunburn and skin cancer.
Hence, FERN D offers a significant source of Vitamin D, ensuring ample supplementation for the body without the need for prolonged sun exposure.
Illuminating the Path to Wellness
From humble beginnings to becoming a driving force in the Philippine health sector, I-FERN’s story is one of resilience, vision, and a steadfast commitment to serving the greater good.
By combining premium health and wellness products with a cutting-edge, opportunity-rich platform, I-FERN empowers individuals to achieve their wellness goals while building a thriving business. This innovative approach positions I-FERN as a leader in the global direct-selling market, shaping a future where prosperity and well-being go hand-in-hand.
Addressing the brand’s future trajectory, President and CEO Mr. Tommanny Tan announced the establishment of a new office in Dubai in 2023. Alongside hosting numerous events in England, the brand is also set to unveil a multitude of programs throughout 2024. Additionally, the brand hopes that more of its products will be recognised as “Brand of the Year” in the future.
Learn more about the brand and its dedication towards well-being here.
Discover the 2023-2024 World Branding Awards complete winner list and learn more about their outstanding achievements and global contribution to the world of branding.
