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Au vodka brand has been “inundated with praise” after launching a new drink onto the market which completely changes colour once you add in the mixer.

Au Vodka has launched a new bubblegum-flavoured vodka to its array of products, which once poured is blue in colour in the beginning, until a mixer is added – which changes it to a shimmery and vibrant purple colour.

It is the latest creation by Charlie Morgan and Jackson Quinn, the Swansea-based friends who are conquering the world with their ever growing brand, which is sold within its trademark gold bottles.

The pair described how the new flavour had already won plenty of praise from consumers, adding how fans of the brand would soon be able to pick it up from supermarkets.

Mr Quinn said: “Last week we launched our first colour-changing liquid to the market. After a tireless year of developing the final product, working back and forth to create a true Bubblegum flavour, we’re proud to finally present our newest addition to the collection, Au Vodka Bubblegum.

“Reactions to the flavour have been incredible with hundreds of comments like ‘when I thought Au couldn’t get any better…here it is’. We’ve been inundated with praise for levelling up the brand and continuing to push the boundaries in the alcohol sector so it’s amazing to see our vision coming to life.”

About Post Author

Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
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