Asics releases its revolutionary face cover for runners

Asics releases its revolutionary face cover for runners

The Asics Runners Face Cover has been designed by the Asics Institute of Sport Science specifically for runners with performance, comfort, and protection at the core of the design

Asics has announced a revolutionary face cover for runners – the Asics Runners Face Cover.

Created specifically for runners by world-renowned scientists, engineers and designers at the brand’s Institute of Sport Science (ISS), the face cover pairs cutting-edge design with innovative air vents that give runners the room to breathe comfortably, whilst preventing the spread of droplets. The face covers quick-drying material that helps cool the air that reaches its interior.

Together the unique, innovative design and cutting-edge materials allow runners of all levels to exercise without compromising performance or protection. Tests show that the Asics Runners Face Cover significantly improves breathability and comfort with runners feeling little to almost no difference from wearing no mask. Importantly, this is maintained even when running at a higher speed where conventional masks inhibit performance.

Kenichi Harano, Executive Officer and Senior General Manager at the ISS said: “We know how important it is for runners to protect themselves and others when running, but also that many find face covers uncomfortable and restrictive. So, we created the Asics Runners Face Cover, uniquely designed for runners with cutting-edge technology. The innovative design gives runners room to breathe comfortably whilst performing at their physical peak.”

The face cover is not like any other sports accessory on the market. Yasuhito Hirota, President & Chief Operating Officer, Asics, says: “When I used to run with a normal mask it was hard to breathe, but with this mask, I was able to run very comfortably”.

Whilst other approaches rely solely on the breathability of materials, the Asics Runners Face Cover combines this with an innovative design that gives runners the space to breathe comfortably within the face cover. This groundbreaking approach means that runners of every level can strive for their best performance with the confidence that they are staying protected.

Scientists at the ISS have responded to the unique needs of runners with a series of technologies and design features including the unique curved structure which creates more room inside the face cover to allow for easier breathing when running, air vents innovatively placed on the face cover tp provide unobstructed airflow whilst preventing the spread of droplets, cutting-edge material to cool the air flowing into the mouth, improving breathability and comfort. The water repellent, washable fabric makes cleaning easier.

The face cover is specifically designed to accommodate a wide range of faces with an adjustable cord to ensure fit– helping prevent fog build-up when wearing glasses and it is produced with approximately 31% recycled materials.

With the Asics Runners Face Cover, Asics is continuing to listen to runners needs at this time. Ongoing research conducted by Asics shows that globally, 7 in 10 (68% globally) people are more driven than ever to return to their physical peak.

However, 8 in 10 (79% globally) of regular exercisers we surveyed said wearing a face cover when running is not a comfortable experience because it is hard to breathe and irritates the skin.

The Asics Runners Face Cover is designed specifically to address the need for a face cover whilst running that offers comfort as well as performance and protection, with 5 in 10 runners (53% globally) saying they would feel more comfortable about their safety wearing a face cover whilst exercising.

Yasuhito Hirota further explains: “At Asics, listening to our runners and understanding their changing needs lies at the heart of everything we do. There is lots more we can learn from the running community as lockdown eases across the globe, and we will continue to evolve our products and services to meet their future needs.”