American Greetings and Dolly Parton collaborate on custom versions of “Birthday Time”
In a timely and one-of-a-kind collaboration, American Greetings, a greeting card company, and global superstar Dolly Parton share their exceptional gifts of spreading joy and bringing magic to the world. The partnership allows users to send a birthday greeting set to the tune of Parton’s iconic hit “9 to 5” through American Greetings’ popular SmashUps digital initiative. With 1,200 different names available to personalise the SmashUp, it is easier than ever to bless loved ones with a little bit of music. Watch a sample here.
“Celebrating who you are and why you are special is something I have always encouraged and have known is important for my own identity,” says Parton. “God made us all unique in our own ways, and I love the fact that I was able to offer something special for everyone. In a time like now, when we do not get the chance to share special moments like birthdays with each other in-person, I am so happy to know my ‘Birthday Time’ SmashUp ecard is now available to share with those you love.”
Earlier this year American Greetings announced a multi-year partnership with Parton that includes digital and physical products integrating the legendary singer-songwriter’s music in unique ways.
“We’re so excited to share the “Birthday Time” SmashUp with our members, Dolly’s fans, and anyone looking for ways to make someone feel special on their birthday,” said Rob Matousek, Executive Director/GM – Direct to Consumer Business at American Greetings.
“We felt that the Country Music Hall of Fame theatre was the perfect venue for Dolly to deliver an extra special birthday wish and it made a great backdrop for her incredible talent. She makes everything sparkle and hearing her say your name and seeing your name in lights next to Dolly on stage is sure to be magical for lucky recipients.”