5WPR expands technology practice with hospitality tech division

5WPR announces creation of speciality division for cryptocurrency

5WPR’s speciality division services clients in the rapidly-growing hospitality tech space to maximise front and back-end efficiency, and ensure customer satisfaction

5WPR, one of the largest independently-owned PR firms in the US, has announced the creation of a hospitality technology division. As an extension of the tech practice, this new speciality division services clients in the rapidly-growing hospitality tech space to maximise front and back-end efficiency, and ensure customer satisfaction.

Clients in this division use technology and software to aid customers with inventory management, distribution, food delivery process and preparation, contactless payments, e-commerce and loyalty programmes. Hospitality tech services a range of industries including event spaces such as stadiums and festivals, quick service establishments and restaurants, amusement parks, the cannabis industry, as well as a variety of micro-markets.

“Hospitality tech continues to grow and evolve,” said Matthew Caiola, 5WPR President. “The team has developed a unique expertise in this area and established relationships and knowledge to position these emerging companies at the forefront of their industry.”

5WPR’s tech practice has grown to specialise in several highly-specialised areas and prides itself on being a leading adtech, martech and fintech public relations firm in the nation.

The team delivers results through key industry relationships with influencers, bloggers, celebrities, and media. By implementing integrated PR, Digital, Influencer Partnerships and Social Media campaigns, 5WPR ensures maximum coverage for its clients. The team has received various accolades, including the 2020 PR NEWS Diversity & Inclusion Campaign Award.

PR services offered to hospitality tech clients include messaging and positioning, media relations, initial public offering media strategy, new market expansion campaigns, visibility programmes, content creation, sponsorships/partnerships, digital media campaigns, event planning, thought leadership and speaking opportunities.