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In partnership with Spotify, the Museu da Língua Portuguesa in São Paulo is hosting the temporary activation “Do You Speak Anitta?” starting May 28.
This exhibition invites visitors to immerse themselves in the artist’s musical world and explore the rich linguistic diversity woven into her funk beats.
Anitta’s Multilingual Melange: A Global Journey Through Language and Music
Through immersive content, “Do You Speak Anitta?” explores the cultural and linguistic diversity of Anitta’s music, particularly her newly released album featuring Portuguese, Spanish, and English songs.
Visitors will get exclusive behind-the-scenes access and dive into the singer’s favourite expressions and unique speech style. ‘GRIP’, ‘Joga Pra Lua’, and ‘Olha bem pra mim, más perra que Rin Tin Tin’ are some examples that make up her vocabulary.
“Language is a dance. A journey. It can take us to unimaginable places and is taking Brazilian funk far and wide. My new album is a celebration of Brazilian funk, and I want everyone to get into this beat. I hope Funk Generation reaches every corner of the world to spread the word about our funk,” says Anitta.
A Celebration of Cultural Diversity Through Music
Created by Soko, an independent agency that creates brand narratives connected to culture and society, resonating organically.
The core of the campaign is the fusion of English, Portuguese, and Spanish, reflecting Anitta’s diverse origins and global appeal.
Diego Limberti, Chief Designer Officer at Soko, expressed, “Anitta’s music is more than just entertainment — it’s a cultural phenomenon that transcends borders. With this campaign, we celebrate the richness of the Portuguese language and funk as its own language, a vibrant urban dialect that connects with the reality of the public. “
Manuela Ramalho, Head of Marketing at Spotify in Brazil, celebrates Spotify’s activation at the Museu da Língua Portuguesa as part of the “Do You Speak Anitta?” campaign.
She emphasises the role of language and artistic expression in shaping culture: “Language, in all its forms, is a cornerstone of culture. Artists like Anitta play a crucial role in this process. They introduce new rhythms and slang, influencing how young people express themselves and connect with each other.”
“Do You Speak Anitta?”
Additionally, for fans across Brazil, exclusive content such as messages from Anitta, behind-the-scenes experiences, and more details about the exhibition will be available on Spotify Brazil’s official profiles on Instagram, X, and TikTok at @spotifybrasil.
“Do You Speak Anitta?” is live from May 28 to June 2 at the Museu da Língua Portuguesa in Praça da Luz, São Paulo. The exhibition is open Tuesday through Sunday from 9 AM to 4:30 PM, with visitors allowed to stay until 6 PM.
For more information, visit Museu da Língua Portuguesa at museudalinguaportuguesa.org.br.
