Partnership with Visa Represents What Ibrahimović Strives to Be—the Best
Visa, a payment company—whose mission is to connect the world through the most innovative, reliable and secure payment network—announced professional footballer, Zlatan Ibrahimović, will be the new face of its global marketing campaign in anticipation of the 2018 FIFA World Cup Russia. As the Official Payment Services Partner of FIFA, the company, in collaboration with Zlatan, will help fans not miss a moment of the action this summer.
“I am incredibly pleased and happy to work with Visa, one of the global leaders in payments. I always try to be the best in football, so a partnership with the company represents what I continue to strive to be—the best,” said Zlatan Ibrahimović, star athlete and new face of the brand’s FIFA World Cup campaign.
As one of the most decorated active footballers in the world, Zlatan has won 33 trophies in his career playing for nine teams across England, France, Italy, Netherlands, Spain, Sweden and the United States. Zlatan is regarded as one of the best strikers in the game and footballers of his generation.
Zlatan is not only known for his prowess in sport, but for his character and global appeal. Born in Sweden to a Bosnian father and Croatian mother, this football legend, United Nations ambassador and business owner, speaks five languages and embodies the global nature of the brand and its acceptance.
“We have always been aware of Zlatan’s impressive on-field accomplishments, global appeal and colourful personality.
“At Visa, we are glad to be able to partner with Zlatan to bring our FIFA World Cup campaign and product innovation to life and connect with fans around the globe, showing once again our brand is ‘Everywhere You Want To Be’,” said Lynne Biggar, Chief Marketing and Communications Officer, Visa Inc.
Visa was a four-time Global winner of the World Branding Awards in the Credit Cards category.