CoCo, Heinz, LEGO, Neutrogena and Spotify amongst 318 winners at the 2019 World Branding Awards at Kensington Palace
The special tenth edition of the World Branding Awards recognised the excellent branding of 318 brands from across the globe. The prestigious World Branding Awards celebrates some of the best global and national brands for their work and achievements.
The black-tie event, which began with cocktail sessions followed by a Gala dinner, was attended by top executives of various winning brands. The brands were nominated by over 230,000 consumers across the globe. It was held at Kensington Palace, in London, the official residence of some in the royal family and which has been the home of the World Branding Awards since 2014.
Winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. To win, a brand has to have shown that they have built themselves up to such a degree that they are placed amongst the best brands in the world.
Factors that are considered as part of the brand evaluation in the judging process include financial performance, advertising, public relations, marketing and social media engagement.
There are three tiers of awards. The Global Award is presented to truly international brands that have a presence in ten or more countries, on three or more continents. Winners of the Global Award are not eligible for the National Award. The National Award is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional. The Regional Award is presented to winners who win in multiple countries in a particular geographic region.
Beijing Tong Ren Tang, CHAI LI WON, CoCo, Heinz, IKEA, JinkoSolar, LEGO, Netflix, Neutrogena, Spotify and Yakult were celebrated as this year’s Global Tier winners.
Acclaimed regional winners included Aramex (United Arab Emirates); Elkjøp (Norway); H&M (Sweden); Lancôme (France); Naturgy (Spain); Optical 88 (Hong Kong); LuLu (United Arab Emirates); Isetan (Japan); and ZALORA (Singapore).
National Tier winners that were honoured included Airland (Hong Kong), Amarula (South Africa), Aqua Gulf (Kuwait), Bango (Indonesia), BreadTalk (Singapore), Cadbury (United Kingdom), De’Longhi (Italy), FERN-D (Philippines), Glo (Nigeria), Gourmet (Pakistan), Grandiosa (Norway), Java House (Kenya), Kaspersky (Russia), Media Markt (Germany), Milton (India), MR D.I.Y. (Malaysia), Nahdi (Saudi Arabia), Natural Aqua Gel Cure (Japan), Özdilek (Turkey), Thai Airways (Thailand), The Lost Paradise of Dilmun Water Park (Bahrain), THOMY (Switzerland), and Yelmo Cines (Spain).
Winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process comes from consumer votes. There can only be one winner in each category per country.
“The Awards are an acknowledgment to the tireless effort of the teams that build and maintain their brand presence in an ever-changing market,” said Richard Rowles, Chairman of the World Branding Forum.
“The Awards are very competitive. Brands that win show that they have set the standard for what is expected of other brands to be at the top of their game,” said Julian Andersen, Managing Director, World Branding Forum.
“A good brand needs to offer a meaningful experience to their customers whilst remaining relevant and distinctive. The world is full of brands, but a truly exceptional brand has to ensure that people know what they stand for.”
The event was hosted by Jemma Forte, presenter for ITV, BBC1, BB2 and Channel 4. For more information and the full list of winners, visit awards.brandingforum.org.