Reynolds to Bring Drive and Creativity in Sharing Aviation with the World while Playing Active Role in Day-to-Day Business and Creative Direction
Davos Brands revealed that actor, writer, producer, and global fan favourite, Ryan Reynolds, has acquired an ownership interest in Aviation Gin—a global gin favourite and an icon of the American craft distilling movement, founded in Portland, Oregon.
Reynolds pursued the investment after tasting the gin for the first time.
“Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way,” said Reynolds.
The gin is an innovative American drink with a unique botanical mix that results in a much smoother, easier drinking flavour than typical London Dry gins.
“If you think all gin tastes the same, you would be mistaken. Aviation is in a completely different league and I could not be more pleased to be a part of the company,” added Reynolds, who enjoys the gin on the rocks.
In connection with the investment, Reynolds will play an active role in the day-to-day business and oversee creative direction as part of his mission to introduce the world to the great taste of the gin.
“We could not be happier that Ryan discovered Aviation. He wholeheartedly embodies the authentic, original spirit of the gin. Ryan has worked tirelessly to create some of the world’s most iconic media properties and will bring that drive and creativity to sharing the brand with the world,” said Andrew T. Chrisomalis, CEO of Davos Brands.