Quay Australia has introduced an exclusive sunglasses collection and two premium namesake lines with Jennifer Lopez and Alex Rodriguez.

Quay Australia has created a campaign starring a preeminent power couple. To introduce Quay x Jennifer Lopez and Alex Rodriguez, a range of sunglasses for men and women, the eyewear group has enlisted both the fashion icon and baseball legend to drive the launch.

The pair will be the face of a 360-degree marketing push the brand is rolling out across key markets as part of a year-long partnership. Namesake collections inspired by the two have also been released to include the Quay x JLO women’s line and the Quay x AROD for men.

Jennifer Lopez introduces the Quay x JLO collection.
Jennifer Lopez introduces the Quay x JLO collection

The former offers six styles in luxe metal accents, oversized shapes, flashy lens finishes, and multiple colourways. It presents a fresh twist on classic aviators, flirty cat eyes, and statement shields. Lopez has been spotted in Quay Australia sunglasses since 2015.

Meanwhile, Rodriguez serves as a seamless representation of his collection, which boasts five laid-back designs across multiple colourways and style elements. The new offering was developed using polarised lenses and premium materials for heightened durability.

Quay Australia partners with JLO and Alex Rodriguez for new sunglasses line.
Quay Australia partners with JLO and Alex Rodriguez for new sunglasses line

“Partnering with Jennifer and Alex gives us the ultimate ability to bring that magic to our community. Both are genuine fans of the brand, which is important to us. Individually they are powerful; together they are unstoppable,” said Jodi Bricker, CEO of Quay Australia.

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