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Quaker has released a campaign with a three-part video series starring Rosario Dawson to inspire people to get serious about nutrition.
Quaker has created a campaign starring actress and health advocate, Rosario Dawson. Focused on digestive and heart health, alongside other areas like energy and diet, the push entails a three-part video series advising consumers to take nutrition into their own hands and achieve a balanced lifestyle.
A highlight from the compilation is the recommendation to incorporate oats into daily meals for improved wellness. The spots outline the benefits of the offering. The wider initiative features additional integrated marketing efforts such as like digital, social media, public relations, and in-store executions.
“We have spent over 140 years finding ways to help people benefit from the nutrition of whole grain oats. The series featuring Rosario Dawson educates our consumers in a different and meaningful way,” said Robbert Rietbroek, Senior Vice and General Manager of Quaker Foods North America.
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