Branding Archives | World Branding Forum

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The record-breaking world champion is putting his weight behind E PERFORMANCE in the Mercedes-AMG Project ONE What will the seven-times Formula 1 world champion be...

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Campaigns Featured Marketing News

Heineken and Publicis Singapore introduces “The Driver’s Fridge”

Eliza Jane

December 15, 2020December 15, 2020

Heineken's Driver's Fridge is aimed to convince the country that they can enjoy a can of beer before hopping into their car Thirsting for a...

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Branding Featured News

New Balance announces multi-year sponsorship deal with FC Tokyo

Olivia Pearce

December 14, 2020December 14, 2020

The sponsorship boosts New Balance’s presence in J League, fulfilling part of its growth plans for football across the continent New Balance and FC Tokyo...

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Campaigns Featured News

Pepsi gives back to New York City Bodegas and shoppers

Olivia Pearce

December 14, 2020December 14, 2020

Pepsi enlists Desus & Mero to help surprise local Bronx bodega owner with financial support to cover 2021 rent; gifts cash to bodega owners and...

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Branding Featured News

Samsung inspires Samm Henshaw with a photo of a grinning dog

Joshua Hughes

December 11, 2020December 11, 2020

Samm Henshaw releases new music inspired by an impromptu pet pic captured on a Samsung smartphone Samsung Electronics Co., Ltd has announced a fresh and...

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Campaigns Featured News

Nestlé accelerates climate action with the Exponential Roadmap Initiative

Olivia Pearce

December 11, 2020December 11, 2020

Nestlé is set to work with its 150,000 suppliers to reach net-zero emissions, focusing on the 30,000 companies that supply it with raw and packaging...

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Branding Campaigns Featured News

Jane Walker by Johnnie Walker celebrates women breaking boundaries

Olivia Pearce

December 11, 2020December 11, 2020

Jane Walker's campaign will highlight and fund women-owned businesses through a partnership with IFundWomen On 10 December, Human Rights Day, a day that observes the...

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Campaigns Featured News

Crest launches “12 Days of Crest Smiles” holiday initiative

Olivia Pearce

December 11, 2020December 11, 2020

Crest holiday initiative gives the gift of a smile to people and communities who need it most The disparity of dental care in underserved communities...

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Campaigns Featured Marketing News

Olay Body partners Olympic Snowboarder Jamie Anderson

Olivia Pearce

December 10, 2020

Olay Body partners Jamie Anderson to celebrate the journeys of fearless women that brave the harshest winter conditions every day Ahead of the cold winter...

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Campaigns Featured Marketing News

Coors Light introduces a festive tradition just for grownups

Joshua Hughes

December 10, 2020

Coors Light's "Build your #Beerman" for the chance to win a backyard winter wonderland this holiday season In a holiday season when nothing feels typical,...

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Campaigns Featured Marketing News

Tiger beer reminds everyone to turn adversity into opportunity

Eliza Jane

December 10, 2020December 10, 2020

Tiger's new story film reminds everyone to embrace a never-say-die attitude and turn adversity into opportunity Tiger, the number one international premium beer from Asia,...

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Campaigns Featured News

Tropicana helps parents find a moment of brightness with a Mimosa

Olivia Pearce

December 10, 2020

Tropicana helps parents find a moment of brightness by creating incognito mini-fridges filled with the makings for mimosas, to provide parents with the ultimate "Mimoment"...