Branding Archives | World Branding Forum

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IKEA hopes to reposition the notion of ‘frugal’, highlighting the benefits of being thrifty and sustainable instead, for both people and the planet alike IKEA...

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Campaigns Featured News

Pepsi champions Black-owned restaurants in latest campaign

Joshua Hughes

January 5, 2021January 5, 2021

Pepsi's consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants Recognising the diverse range of delicious food, rich...

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Campaigns Featured Marketing News

Toyota celebrates life’s spontaneous moments in latest campaign

Olivia Pearce

January 5, 2021January 5, 2021

Toyota's "The Sienna Life" campaign encourages viewers to discover a new appreciation for life's special moments, large or small The adventurous life awaits! "The Sienna...

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Advertising Campaigns Featured News

Budget Direct unveils its latest ad campaign with 303 MullenLowe Sydney

Joshua Hughes

January 4, 2021

Budget Direct's latest "Insurance Solved" campaign wreaks havoc upon unsuspecting folk and sees two giant monsters hurling a mangled wreak of a car onto a...

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Advertising Campaigns Featured News

Mercari gives new life to unused things with the Beatles’ “Hello, Goodbye”

Joshua Hughes

January 4, 2021

Beatles song "Hello Goodbye" leads ad campaign for selling app Mercari, showcasing the beauty of passing items forward Mercari, the popular online marketplace that connects...

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Campaigns Featured News

Mtn Dew partners Burton Snowboards to promote a sustainable future

Olivia Pearce

January 4, 2021

Mtn Dew supports Protect Our Winters with a donation on behalf of pro snowboarder Danny Davis Mtn Dew and Burton Snowboards unite to announce, One...

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Branding Featured News

John Lewis Partnership rolls out NHS rapid Covid-19 test and trace

Olivia Pearce

December 29, 2020December 29, 2020

John Lewis Partnership becomes one of the first UK businesses to toll out NHS Covid-19 testing The John Lewis Partnership has become one of the...

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Campaigns Featured News Technology

Xiaomi’s #ChargingHappiness spreads Holiday cheer in New York City

Thomas Ng

December 29, 2020December 29, 2020

Xiaomi's #ChargingHappiness campaign highlights its Redmi Power Bank charging device with an on-site installation in Grand Central Terminal Global technology company Xiaomi's #ChargingHappiness campaign brought...

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Advertising Campaigns Featured News

Vivo encourages users to #SwitchOff in its latest ad campaign

Eliza Jane

December 22, 2020

Vivo India partners Lowe Lintas to urge smartphone users to choose to take a break from their smartphones and spend quality time with their near...

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Campaigns Featured News

Pony Malta ‘hacks’ FIFA 21 and creates the first all-female club, SHE F.C.

Thomas Ng

December 21, 2020June 13, 2023

Pony Malta and agency MullenLowe SSP3 “hacked” FIFA 21 to create the squad, building female forms based on existing male avatars AB InBev's Pony Malta...

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Campaigns Featured News

P&G announces new commitments with its ‘Lead With Love’ campaign

Eliza Jane

December 18, 2020

Unveiled through a powerful new creative film, “Emotions,” P&G invites everyone to make 2021 the year we all come together to do more and do...

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Branding Featured News

Kontoor brand announces launch of Wrangler brand in China

Olivia Pearce

December 18, 2020

The further globalisation of the Wrangler brand illustrates Kontoor’s commitment to accelerating brand growth through new distribution channels and geographies Kontoor Brands, Inc., a global...