Branding Archives | World Branding Forum

Read Time:3 Minute, 1 Second

Teva works to divert products from landfills with a new sandal recycling initiative Teva, a division of Deckers Brands, announces TevaForever, a partnership with international...

Read Time:2 Minute, 10 Second

Campaigns Featured News

Skullcandy launches “Sound Without Boundaries” campaign

Joshua Hughes

April 7, 2021

Skullcandy encourages consumers to break boundaries through multifaceted influencer personalities, nonprofit support, unique product collaborations and compelling content Skullcandy Inc., the #1 selling brand in...

Read Time:3 Minute, 5 Second

Campaigns Featured News

P&G aims to improve the portrayal of “Black Life” on screen

Eliza Jane

April 6, 2021

P&G's new “Widen The Screen” film invites everyone to challenge expectations and stereotypes The Procter & Gamble Company (P&G) has announced the creation of expansive...

Read Time:1 Minute, 28 Second

Campaigns Featured Marketing News

Clorox partners Billy Porter in reinventing spring cleaning as self-care

Joshua Hughes

March 31, 2021March 31, 2021

Clorox's campaign empowers consumers to reclaim the glow in their chateau with the exuberant declaration of "YAS CLEAN!" With spring upon us, Clorox Scentiva and...

Read Time:3 Minute, 4 Second

Advertising Campaigns Featured News

Dunelm captures honest moments of life at home with MullenLowe

Eliza Jane

March 30, 2021

MullenLowe London evolves the original 'Home, We Get It' concept to capture honest moments of life at home in their latest spot for Dunelm Following...

Read Time:2 Minute, 56 Second

Campaigns Featured News

Maltesers focuses on maternal mental health in latest campaign

Eliza Jane

March 26, 2021March 25, 2021

Maltesers latest campaign is inspired by conversations with mothers who share lived experiences of both the light and the dark side of new motherhood Mars...

Read Time:2 Minute, 52 Second

Design Featured News

Fuller’s London Pride unveils new brand identity for 2021

Joshua Hughes

March 26, 2021March 25, 2021

Fuller's London Pride's new look takes inspiration from its heritage, long-standing traditional brewing methods and craftsmanship Fuller’s London Pride, the flagship beer of Fuller's Griffin...

Read Time:2 Minute, 56 Second

Branding Featured News

SK-II sets up global film studio division “SK-II STUDIO”

Olivia Pearce

March 26, 2021March 25, 2021

SK-II's studio division and content hub will be dedicated to tackling social pressures impacting women today through the power of film and storytelling Inspired by...

Read Time:3 Minute, 16 Second

Campaigns Featured News

KFC partners Meals on Wheels America to feed seniors across America

Olivia Pearce

March 26, 2021March 25, 2021

KFC donates one million pieces of chicken to America's seniors who were disproportionately impacted by COVID-19 Kentucky Fried Chicken is once again donating one million...

Read Time:1 Minute, 59 Second

Campaigns Featured News

Timex unveils its new brand campaign, ‘WE DON’T STOP’

Eliza Jane

March 25, 2021March 25, 2021

Timex's campaign conveys a message of hope and resiliency as many around the world continue to persevere in the face of difficult circumstances Timex, a...

Read Time:1 Minute, 16 Second

Campaigns Featured News

Agua Zalva and MullenLowe SSP3 launches #ZalvaElPáramo initiative

Olivia Pearce

March 25, 2021June 13, 2023

Agua Zalva's initiative aims to preserve one of the most important water sources in the world This World Water Day, ABInBev’s Agua Zalva and MullenLowe...

Read Time:3 Minute, 11 Second

Design Featured News

Ralph Lauren Corporation introduces Colour on Demand

Olivia Pearce

March 24, 2021

Ralph Lauren to create the world’s first scalable zero wastewater cotton dyeing system Ralph Lauren Corporation has introduced Colour on Demand, a revolutionary dyeing platform...