Branding Archives | World Branding Forum

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United Biscuits, the leading UK manufacturer of biscuits and cakes, launched its first Christmas TV advert in over 30 years recently, and the first ever...

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Branding Featured News Public Relations Videos

Edeka Surprises Shoppers by Playing “Jingle Bells” On Cash Registers

Olivia Pearce

December 15, 2014July 4, 2023

A Christmas video by Edeka, the largest German supermarket brand, surprises and delights Christmas shoppers. With 13 hidden cameras and 9 cashiers, shoppers were treated...

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Advertising Branding Campaigns Featured News

Thinkbox Launches New Ad with Harvey – The World’s Most Resourceful Dog

Joshua Hughes

December 12, 2014July 4, 2023

Harvey the dog uses TV advertising to persuade his owner to let the love of his life move in. Ad will première on broadcast TV...

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Branding Featured Marketing News

Some of BBC Worldwide’s Biggest Brands To Feature in New Entertainment Resort

Anisha Kapoor

December 11, 2014July 4, 2023

A landmark agreement has been struck that could see some of BBC Worldwide’s biggest brands feature prominently in a new entertainment resort near London supported by...

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Branding Featured Marketing News

Hertz Expands Across Europe With More Than 80 New Branches

Anisha Kapoor

December 10, 2014July 4, 2023

Latest city locations include Puerta de Atocha train station in Madrid for greater customer convenience. The Hertz Corporation has opened more than 80 new locations...

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Branding Campaigns Featured Marketing News Videos

MasterCard and Gwen Stefani Join Forces to Surprise Cardholders

Anisha Kapoor

December 9, 2014July 4, 2023

Relationship Kicks Off with new Apple Pay focused Ad Spot “Launching” Priceless Surprises Grammy Award-winner Gwen Stefani is taking control of the Priceless Surprises launcher...

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Advertising Branding Campaigns Featured News

Burberry Launches First Global Festive Campaign, Starring Romeo Beckham

Joshua Hughes

December 5, 2014July 4, 2023

Burberry launched its festive campaign with a première of 'From London with Love', a film starring Romeo Beckham. British luxury brand Burberry celebrated the launch...

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Branding Marketing News Public Relations Videos

Air Canada Surprises Expats With Free Flights Home for Christmas

Olivia Pearce

December 4, 2014July 4, 2023

Yesterday, Air Canada posted a Christmas video, which has received over 240,000 views in just a day. The airline brand said, "This holiday season, Air...

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Advertising Branding Campaigns Featured News

Nissan Returns to Super Bowl to Maximize “Big Moments” Marketing Strategy

Olivia Pearce

December 3, 2014July 4, 2023

Nissan has announced that it will join the starting lineup of advertisers for NBC’s broadcast of Super Bowl XLIX on Sunday, 1 February 2015. Nissan...

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Branding Campaigns Featured News Social Media Technology Videos

MUMM Launches World’s First Double Screen Music Video

Thomas Ng

December 2, 2014July 4, 2023

MUMM House of Champagne today launched the world's first double screen music video for the track 'Dangerous', created with internationally acclaimed DJ David Guetta. This marks...

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Branding Campaigns Featured News Public Relations

W Hotels Worldwide Kicks-off 18 Months of Electronic Music

Olivia Pearce

November 28, 2014July 4, 2023

The W brand is amping up its guest experience programme with performances by some of the DJ industry’s hottest talents at W Hotels across Europe....

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Advertising Branding Campaigns Featured News Videos

Old Spice Debuts “Dadsong” Holiday Ad

Joshua Hughes

November 27, 2014July 4, 2023

New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie....