Branding Archives | World Branding Forum

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The DoubleTree hotel joins Hilton’s Chongqing pipeline featuring three other spa resorts—one in New North Zone and another in Nanshan. Hilton has unveiled DoubleTree by...

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Branding Campaigns Featured News

Aldo Redefines Visual Identity with #AldoMovesMe

Olivia Pearce

July 22, 2016July 22, 2016

The new Aldo identity is supported by a worldwide marketing push across channels such as print, digital, out-of-home, and social media. Aldo has launched its fall...

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Branding Campaigns Featured News

UGG Introduces Fresh Twist to Original Classic Boot

Olivia Pearce

July 21, 2016July 21, 2016

The UGG release features a media campaign set for the fall with the brand’s first global women’s ambassador, Rosie Huntington-Whiteley. UGG has unveiled a re-imagined...

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Branding Campaigns Featured News

Tommy Hilfiger Unveils #THEGIRL with Gigi Hadid

Deborah Joy Peter

July 20, 2016July 20, 2016

Debuting in July, #THEGIRL is anchored in a digital push that reflects Hadid's style and the Tommy Hilfiger 'classic American cool' heritage. Tommy Hilfiger will launch #THEGIRL, a...

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Branding Featured News

W Hotels Expands Starwood Luxury into Edinburgh

Olivia Pearce

July 20, 2016July 20, 2016

The W Hotels entry will elevate the hospitality landscape with modern architecture, signature amenities, and a full calendar of happenings. Starwood Hotels & Resorts is...

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Branding Featured News

Mountain Dew Celebrates Fan Power with Pitch Black

Olivia Pearce

July 19, 2016July 19, 2016

Mountain Dew has revealed Pitch Black as the permanent member of the MTN DEW retail line-up, with the product debuting in September. PepsiCo’s recent nationwide...

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Branding Featured News

The Ritz-Carlton Takes its Residences to Waikiki

Deborah Joy Peter

July 19, 2016July 19, 2016

The latest addition to the Waikiki skyline, the new Ritz-Carlton property features ocean views, global cuisines, and innovative facilities. The Ritz-Carlton Residences has opened its Waikiki Beach...

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Branding Featured News

Expedia Adds Rail to UK’s Online Travel Retail Space

Deborah Joy Peter

July 18, 2016July 18, 2016

While there are plans to expand the offering into other markets, Expedia UK customers will be the first to book rail travel online. Expedia is set...

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Branding Design Featured News

North Point Unveils First Tri-Branded Marriott Hotel

Olivia Pearce

July 18, 2016July 18, 2016

Opening in 2018, guests of each of the three Marriott hotels will have access to the full amenities within said landmark tri-branded property. Atlanta-based North...

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Branding Featured News

Conrad Hotels & Resorts Lands on Bora Bora Shores

Olivia Pearce

July 15, 2016July 15, 2016

Formerly Hilton Bora Bora Nui Resort & Spa, the property will undergo a multi-million-dollar makeover and open as Conrad Bora Bora Nui. Conrad Hotels & Resorts, a...

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Branding Campaigns Featured News Videos

Coca-Cola Elevates Rio Games with #ThatsGold

Olivia Pearce

July 14, 2016July 14, 2016

#ThatsGold heads to North America and beyond to celebrate the Rio Games through a global television, print and out-of-home campaign. For the 88th year of...