Branding Archives | World Branding Forum

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As Greensboro Fashion Week title sponsor, Wrangler participated in events that showcased product lines for men, women, and children. Wrangler made a splash at the...

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Branding Campaigns Featured News

Nestlé Goes Halloween on Butterfinger with #BolderThanBoo

Olivia Pearce

September 27, 2016September 27, 2016

The Nestlé campaign spotlights the brand’s Butterfinger Peanut Butter Cups Skulls offering slated to hit shelves for the first time this fall. Nestlé has added...

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Branding Featured News

British Airways Puts the Isle of Man on the Map

Olivia Pearce

September 26, 2016September 26, 2016

British Airways partnered with 3FM Radio for a treasure hunt promoting its return flights between the Isle of Man and London City Airport. British Airways...

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Branding Campaigns Featured News

Coca-Cola Life Adds Sparkle with Canadian Debut

Olivia Pearce

September 23, 2016September 23, 2016

Coca-Cola Life is available in 500 ml PET bottles, 12 and 15-packs of 355 ml cans, and six-packs of 222 ml mini cans at major...

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Branding Featured News

Le Méridien Lifts Parisian Roots with Makeover

Olivia Pearce

September 22, 2016September 22, 2016

Completing a multi-million-dollar renovation, Le Méridien Etoile adds to its storied history with the revelation of the new look flagship in Paris. Le Méridien, under...

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Branding Featured News

Casio Elevates G-Shock Portfolio with GA500

Olivia Pearce

September 21, 2016September 21, 2016

Inspired by an urban sports theme, the design of the innovative Casio G-Shock GA500 variant is modelled after a bike wheel. Casio has unveiled the GA500 across...

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Branding Featured News

Hilton Enters Montenegro with Podgorica Perks

Olivia Pearce

September 20, 2016September 20, 2016

The Hilton Podgorica Crna Gora features luxuries such as a signature restaurant, fountain terrace, cigar club, sky bar, and premium spa. Hilton has opened Podgorica...

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Branding Featured News

Sloane Bros Expands Froyo Footprint to Nottingham

Olivia Pearce

September 19, 2016September 19, 2016

The opening of its latest frozen yoghurt parlour outside of London coincides with the release of the Franken’ Fraffle by the Sloane Bros. Independent British...

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Branding Campaigns Featured News Videos

H&M Reveals Hart of New Push with David Beckham

Olivia Pearce

September 16, 2016September 16, 2016

H&M is releasing a push starring David Beckham and Kevin Hart to support the debut of its autumn/winter Modern Essentials collection. H&M is set to...

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Branding Featured News

Porsche Offers Free Luxury with Delta Private Jets

Olivia Pearce

September 15, 2016September 15, 2016

Private-to-commercial Porsche transfers are available to Delta Private Jets members in select locations, including New York and Los Angeles. Porsche and Delta Private Jets have entered...

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Branding Featured News

Christian Louboutin Runs into Style with SportyHenri

Olivia Pearce

September 14, 2016September 15, 2016

The Christian Louboutin alliance with SportyHenri entails four limited-edition styles based on the designer’s collectible sneaker silhouettes. Christian Louboutin has launched an exclusive capsule collection...