Branding Archives | World Branding Forum

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Victoria’s Secret launched its latest bra collection, Dream Angels, with models Stella Maxwell and Romee Strijd in New York City today. Victoria's Secret introduced its Dream...

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Branding Campaigns Featured News

Six Star Pro Adds Soccer’s Tobin Heath to Elite Roster

Olivia Pearce

February 28, 2017February 28, 2017

Tobin Heath will appear in a Six Star Pro campaign, which combines digital, online, and print media with video and social media content. Sports nutrition brand,...

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Branding Featured News Videos

Acura Signs on as Columbus Crew SC Jersey Sponsor

Olivia Pearce

February 27, 2017February 27, 2017

Acura has inked an exclusive deal with Crew SC, a partnership naming the car brand the club’s official jersey sponsor and automotive partner. Acura has...

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Design Featured News Technology

Nokia Redesigns 3310 and Debuts New Global Portfolio

Thomas Ng

February 27, 2017February 27, 2017

Nokia has launched a new generation of smartphones to include three key variants, a release joined by a colourful re-imaging of the 3310. Nokia has...

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Branding Featured News

Williams Sonoma Unveils Beauty and the Beast Surprise

Olivia Pearce

February 24, 2017February 24, 2017

Williams Sonoma has debuted its limited-edition Beauty and the Beast Soup Pot by Le Creuset in collaboration with The Walt Disney Studios. Williams Sonoma, in partnership...

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Branding Featured News

British Airways to Launch Flights to Milan in April

Olivia Pearce

February 23, 2017February 23, 2017

British Airways is slated to launch year-round services to Milan from the London City and Stansted airports towards the end of April 2017. British Airways...

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Branding Featured News

Diamond Resorts Adds Cole Swindell to Talent Roster

Olivia Pearce

February 22, 2017February 22, 2017

Diamond Resorts International has appointed award-winning country singer and songwriter, Cole Swindell, as its latest brand ambassador. Hospitality group, Diamond Resorts International, has inked a sponsorship...

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Branding Campaigns Featured News Videos

Activia Tells Women that They Can with Rebrand

Olivia Pearce

February 21, 2017February 21, 2017

The Activia spot captures the determination of a few women when told they can’t—negative messages countered with confident assertions. Activia has created a new spot...

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Branding Featured News

Puma Adds Mischief to Sportstyle with the Minions

Olivia Pearce

February 20, 2017February 20, 2017

Puma is doing Autumn-Winter with an adult and kids’ range featuring design aesthetics from the Minions of the Despicable Me franchise. Puma has inked a...

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Branding Campaigns Featured News Videos

Subaru of America Creates Intimate Impreza Moments

Olivia Pearce

February 17, 2017February 17, 2017

Subaru of America has developed a creative push in collaboration with Carmichael Lynch to celebrate the debut of the 2017 Impreza. Subaru of America has...

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Branding Campaigns Featured News Videos

H&M Loves Coachella Debut Features The Atomics

Olivia Pearce

February 16, 2017February 16, 2017

The new H&M Loves Coachella line debuts in the United States on 23 March, before going global online and at select stores a week later....

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Branding Featured News

Nestea Beefs Up with Real Brewed and Fruit Infusions

Olivia Pearce

February 15, 2017February 15, 2017

Nestea has reinvented its portfolio with a line of seven new variants, of which the first three are fruit-flavoured and the rest real-brewed teas. Nestea has...