Branding Archives | World Branding Forum

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New TV Ad Directs Viewers to Donate to Aid Victims of Hurricane Harvey and Hurricane Irma To continue to drive support for Hurricane Harvey and...

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Campaigns Featured News Videos

Audi Returns as Emmy Awards Sponsor with Three New Ads

Olivia Pearce

September 14, 2017

Sponsorship of the awards show marks seventh consecutive year for the brand Audi of America returns for the seventh consecutive year as the official automotive...

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Branding Featured Industry

India’s Top Brands Grew 21% in a Year

Joshua Hughes

September 14, 2017September 14, 2017

Auto sector grows 23% by successfully meeting consumers' diverse, changing aspirations and budgets India's most valuable brands have increased their brand value by 21% to...

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Campaigns Featured News

Honda Launches #WhatLiesBeyond Video Campaign

Thomas Ng

September 13, 2017

Five-episode series will promote a 2018 model-year announcement American Honda has launched a five-video series intended to drive excitement surrounding the autumn global unveiling of...

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Campaigns Featured News

Hot Wheels Unveils “Challenge Accepted” Brand Campaign

Joshua Hughes

September 11, 2017

New Marketing Efforts Embrace Growth Mindset to Communicate Fundamental Benefits of Hot Wheels Play Directly to Parents Mattel, a global learning, development and play company,...

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Branding Featured News

Four Seasons Launches First Pop Down

Olivia Pearce

September 11, 2017September 11, 2017

Takeover event showcases Four Seasons creativity and artistry in unexpected downtown Toronto location, marking first in a global series With all eyes on Toronto during...

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Branding Featured News

Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries

Olivia Pearce

September 8, 2017April 26, 2018

Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty The brand was launched in an unprecedented 1,600...

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Branding Featured News

iQIYI Ropes in Youth Idol Kris Wu in New Brand Strategy

Thomas Ng

September 6, 2017

iQIYI, a leading online video and entertainment service provider in China, today announced that it has appointed Kris Wu, a popular idol in the country,...

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Branding Featured News

Iconic Astir Palace will become first Four Seasons Hotel in Greece

Olivia Pearce

September 6, 2017

Four Seasons Astir Palace Hotel Athens to open following extensive renovations to existing property Four Seasons Hotels and Resorts, a leading luxury hospitality company, and...

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Campaigns Featured News

Dockers Launches Global Creative Platform – “Always On”

Olivia Pearce

September 5, 2017September 5, 2017

The Dockers brand has launched a new brand platform “Always On,” a global campaign developed in collaboration with FCB West The campaign will start appearing...

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Branding Featured News

Macy’s Takes Comfort Home with Premium Bedding Line

Olivia Pearce

August 25, 2017August 25, 2017

Macy's has partnered with Lucky Brand to launch a bedding line which features five premium offerings to include quilts, throws, and more. Macy's has launched...

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Design Featured News

Conor McGregor Samples Apparel with David August

Joshua Hughes

August 25, 2017August 26, 2017

Conor McGregor has teamed up with the custom clothing brand, David August, to roll out August McGregor, a brand new menswear label. Custom clothing brand,...