Branding Archives | World Branding Forum

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United Airlines unveils its sponsored athletes and exclusive customer opportunity to attend the Olympic Winter Games PyeongChang 2018 With only 100 days remaining before the...

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Advertising Branding Industry Marketing

Kantar and WPP Announce BrandZ Top 50 Most Valuable UK Brands

Anisha Kapoor

November 2, 2017November 2, 2017

BrandZ list includes some of the most famous brands in the world, and reflects the UK's role as a centre for financial services, energy exploration...

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Campaigns Featured News

Subway Launches “Live Feed” in Food Donation Efforts

Olivia Pearce

November 1, 2017November 1, 2017

More than 40,000 Subway restaurants will mark World Sandwich Day on Friday, 3 November, with a global "Live Feed" campaign to help fight hunger Participating...

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Branding Featured Marketing News

Eastman Launches Its Performance Films Pattern and Software Design Center

Anisha Kapoor

November 1, 2017November 1, 2017

Eastman has made significant investments to improve its capabilities in high-quality paint protection patterns and cutting software, and develops a world-class offering for its customers...

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Advertising Branding Industry

Y&R’s BAV Group Launches BAVSocial

Anisha Kapoor

November 1, 2017November 1, 2017

BAVSocial was developed in partnership with data leaders including IBM Watson, Pulsar, and Crimson Hexagon Y&R's BAV Group announced the launch of BAVSocial, a proprietary...

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Branding Featured News

HNA Group Aviation Industry Companies Expand Globally

Olivia Pearce

October 31, 2017November 1, 2017

HNA Group Hainan Airlines recently begins two new routes between New York's John F. Kennedy International Airport (JFK) and the Chinese cities of Chengdu and...

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Campaigns Featured Marketing News

Tiffany Haddish and Method “Fight Dirty” in Comedic PSA

Olivia Pearce

October 30, 2017October 31, 2017

Debuting at the height of cold and flu season, the Method two-minute spot is designed to raise awareness of the importance of washing your hands...

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Branding Featured News

Mila Furs Announces New Brand Identity Cara Mila

Olivia Pearce

October 30, 2017October 31, 2017

Cara Mila tasked London creative agency Luxury Branding to hone a brand identity that expressed its distinctive, leading-edge product and upstart, artistic personality Mila Furs has unveiled...

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Branding Featured Marketing News

New Rolls-Royce Phantom Heralded by Sir Kim Darroch

Olivia Pearce

October 27, 2017October 28, 2017

As the longest existing nameplate in motoring history, the Rolls-Royce Phantom has defined British luxury craftsmanship for more than 92 years The New Rolls-Royce Phantom...

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Branding Campaigns Featured Marketing News

Groupon Launches Ad Campaign Highlighting Growth of Small Businesses

Olivia Pearce

October 27, 2017October 27, 2017

“ Groupon: Where Businesses Grow and Customers Save,” highlights Groupon’s role as an effective and powerful high volume marketing platform that more than a million...

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Campaigns Featured Marketing

Mollie Biggane Melanoma Foundation Wins Titanium Award for PSA

Anisha Kapoor

October 27, 2017October 28, 2017

"Mr. Sun", created by Area 23 for Mollie Biggane Melanoma Foundation captured the prestigious Titanium Award for Best in Show In this chilling film, presented...

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Advertising Branding Featured News

Epic Rights and Pan Inc. Announce New Strategic Partnership

Olivia Pearce

October 26, 2017October 27, 2017

Epic Rights and Pan Inc. Partnership to Develop Music Artist and Celebrity Merchandising and Branding Opportunities in Japan Epic Rights, a leading global music branding...