Branding Archives | World Branding Forum

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Essence, a global data and measurement-driven agency and part of GroupM, announced it has opened four new offices in Mumbai, Bengaluru, Jakarta and Melbourne, bringing...

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Branding Industry Marketing

Oath Names Heads of RYOT Studio and B2B Field Marketing

Anisha Kapoor

January 31, 2018January 31, 2018

Kathryn Friedrich and Karen Schmidt to Strengthen Oath Global Expansion Oath, a subsidiary of Verizon, announced two significant appointments to expand its global sales organisation....

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Branding Featured News

Bridgestone Counts Down to PyeongChang 2018 Winter Games

Nathaniel Mark

January 30, 2018

Worldwide Olympic Partner, Bridgestone, to support Olympic Winter Games with product supply, athlete partnerships, education programmes and more Bridgestone, a tyre and rubber company and...

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Advertising Branding Featured News

M&M’S Spokescandy Becomes Human in Latest Ad

Olivia Pearce

January 30, 2018January 30, 2018

Iconic Red M&M'S Spokescandy Experiences Life as Danny DeVito The M&M'S Brand released its new Super Bowl commercial online in advance of its airing during...

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Campaigns Featured News

L’Oréal Paris Debuts Second Phase Of Elvive Hair Care Campaign

Olivia Pearce

January 29, 2018

New Commercial Celebrates L'Oréal Paris Spokeswoman Camila Cabello's Personal Comeback Story L'Oréal Paris launched Elvive Hair Care to help revive all forms of hair damage...

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Campaigns Featured News

Diet Coke Launches Rebranding Campaign

Olivia Pearce

January 29, 2018

New Diet Coke campaigns aims for consumers to try or retry the iconic drink in new packaging As part of its full brand relaunch in...

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Advertising Campaigns Featured News

New Budweiser Commercial Celebrates Employees

Joshua Hughes

January 26, 2018June 13, 2023

Budweiser commercial spotlights emergency drinking water programme, pledging to do more through new commitment Budweiser released its Super Bowl LII commercial showcasing Anheuser-Busch employees, who...

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Branding Industry

WPP Releases BrandZ Top 50 Most Valuable German Brands

Anisha Kapoor

January 26, 2018

SAP leads the first BrandZ Top 50 Most Valuable German Brands ranking released by WPP and Kantar Millward Brown SAP topped the BrandZ ranking with...

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Advertising Campaigns Featured News

Meet the Kardashians in New Calvin Klein Global Campaign

Joshua Hughes

January 25, 2018January 25, 2018

Calvin Klein Campaign Led by Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner Calvin Klein, a wholly owned subsidiary of PVH...

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Branding Featured Marketing News

HARMAN Names Priyanka Chopra as Global Brand Ambassador

Nathaniel Mark

January 25, 2018February 5, 2018

Chopra Joins Growing Roster of Luminaries in Music, Entertainment and Sports with HARMAN Announcement HARMAN International, a wholly-owned subsidiary of Samsung Electronics, focused on connected technologies...

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Campaigns Featured News

Revlon Live Boldly Campaign Aims to Inspire Women

Olivia Pearce

January 25, 2018

Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann Announced As Global Brand Ambassadors for Revlon Revlon launched its new Live Boldly campaign in New...

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Campaigns Featured News

WaterWipes Showcases Parents’ Journey in Global Campaign

Olivia Pearce

January 24, 2018

Campaign by WaterWipes highlights the transformative moment of having a baby - from highest highs to lowest lows WaterWipes, a baby wipes brand, announced the...