Nivea Canada collaborates with ice dancer and brand ambassador for launch of No Limits, a campaign celebrating confidence and strength.
Nivea Canada is celebrating its refreshed brand direction and the first anniversary of its partnership with ice dancer and Olympic gold medallist, Tessa Virtue. Centred around skin confidence, the label has launched its latest product, MicellAIR Expert, and No Limits push.
Inspiring women to feel good, the message is captured in a video that sees Virtue perform an original set choreographed by Sam Chouinard to Fearless, a commissioned soundtrack. The narrative shares the artiste’s journey of strength and growth and her transformation.
The piece parallels her trail from Olympic athlete to performance artiste. Produced entirely from makeup, her peacock costume spotlights the work of makeup artist, Marika D’Auteuil, and team. The cosmetic display is representative of the notion of being fearless and free.
Meanwhile, the debut of MicellAIR Expert by Nivea Canada supports the above. The variant allows the seamless and effective removal of heavy makeup. With a blend of both black tea extract and MicellAIR complex, its easy application leaves behind zero residue on the skin.
“An innovative video, its message showcases how we are connecting with consumers on a deeper level to inspire confidence, strength, and determination among women. We couldn’t be more thrilled with Tessa’s execution,” said Julia Geissen, Marketing Director for Nivea.