La-Z-Boy is introducing a refreshed version of its Live Life Comfortably platform with the appointment of Kristen Bell as its new ambassador.
Breathing new life into its Live Life Comfortably campaign, La-Z-Boy has appointed television’s Kristen Bell as its ambassador. In line with the role, the Hollywood actress has been charged with driving consumers to the brand’s key message of comfort, style, and quality around its offerings.
The latest installation of the push first debuted in 2011 will launch in mid-2019 and star Bell across multiple channels. The original exercise entailed television, print, and digital executions which resulted in significant boost of sales of La-Z-Boy stationary sofas, sectionals, chairs, as well as home accents.
The previous effort featured a mix of celebrity style and humour to inform shoppers that La-Z-Boy products extended beyond just its recliner with a 90-year following. For the upcoming initiative, the company has carved goals to support a refreshed direction for the campaign altogether.
“Kristen has a genuine personality and charming sense of humour. Her openness about the importance of balancing work, relationships, and family, coupled with the fact that she already has our furniture in her home, makes her a great fit for our brand,” said Eli Winkler, VP, Marketing at La-Z-Boy.