The Instagram re-brand includes also its other apps, while tweaks have been introduced to reflect how the app looks on the inside as well.
Online mobile photo-sharing giant, Instagram, has unveiled a bright, new look. The re-branding exercise entails an updated icon and app design for the service. Inspired by its previous emblem, the redesign is represented by a simpler camera, while the rainbow lives on in gradient form.
The revamp extends also to the platform’s other apps—Layout, Boomerang, and Hyperlapse. According to the brand, tweaks have been introduced to reflect how the app looks on the inside as well. The move lends increased focus to one’s photos and videos without altering ease of navigation.
The re-imagination aims to capture how the brand has evolved over the past five years from a place where filtered photos are shared to a global video-sharing and social-networking community made up of some 300 million subscribers, across which various visual narratives ensue.
Launched in 2010 by CEO and Co-founder, Kevin Systrom, Instagram unites the interests of its multitudes of users who share more than 80 million photos and videos daily. Additionally, the facelift is meant to signify how vibrant and diverse storytelling has become amongst everyday people. View how the new logo was made here.
Thanking users for their contribution of life and colour, Instagram is calling the service a hub of discovery. The brand has added that every photo and video exchanged across its platform opens a window for people to broaden their experiences and connect in new ways.
Video credit: Android Hut