H&M Inks Partnership with Designer Erdem Moralıoğlu

H&M has struck a deal with London designer, Erdem Moralıoğlu, for a collection being brought to life by renowned filmmaker, Baz Luhrmann.

H&M has secured an exclusive collaboration with London-based designer, Erdem Moralıoğlu, to create the ERDEM x H&M line, which will be available at select stores and online from 2 November. The collection is being brought to life via the unique storytelling style of filmmaker, Baz Luhrmann.

Per the partnership, Erdem’s role involves the design of a fashion range for both men and women. His work will see the artiste reinterpret the design themes from some of his most celebrated creations; he will play with prints, textiles, and the delicate craftsmanship which helped hone his creative niche.

(L-R): H&M Creative Advisor, Ann-Sofie Johansson, with Erdem Moralıoğlu and Baz Luhrmann.
(L-R): H&M Creative Advisor, Ann-Sofie Johansson, with Erdem Moralıoğlu and Baz Luhrmann.

“From the moment that we started talking with Erdem about the collaboration, I was captured by his vision. He has created an enchanting world full of beauty, delicacy, and rich details. These are special pieces you will want to wear forever,” said Ann-Sofie Johansson, Creative Advisor at H&M.