Dunkin has landed a deal with New York Giants running back, Saquon Barkley, who will feature in a one-year campaign by the coffee brand.
New York Giants official coffee partner , Dunkin, has secured a partnership with running back, Saquon Barkley. For a one-year campaign, he will star in a series of advertisements and promotions developed by the food and beverage brand for the New York Metro area.
As part of the collaboration, he will represent the company in a variety of advertising and social media executions and live events beginning with the current NFL season. The alliance kicks off with spots showcasing the Dunkin espresso and breakfast sandwich experience.
Other products taking centre stage include coffee offerings and baked goods. The tie-up coincides with the group’s recent revamp to modernise the brand for consumers. From January, a new logo will appear across its packaging, advertising, online channels, and refurbished stores. The video spots can be viewed here:
“Our brand has had a long and successful relationship with the New York Giants and we think Saquon represents perfectly the speed, energy, and optimism our guests throughout the Metro area associate with our business,” said Cathy Chavenet, Integrated Marketing Director at Dunkin.