Karlie Kloss, Octavious Freeman and Chelsey Korus Join Adidas Campaign to Seek New Challenges
Adidas by Stella McCartney launches its Spring/Summer campaign featuring three female athletes. This season, Karlie Kloss is joined by sprint star Octavious Freeman and yoga instructor Chelsey Korus and become the face of the new Adidas collection.
“The Adidas by Stella McCartney Spring/Summer 2017 campaign is about inspiring today’s women to test themselves, wherever their workout takes them. We wanted to celebrate their incredible energy manifested through movement and creativity, as well as the exceptionally dynamic lifestyles that Karlie, Octavious and Chelsey lead. These three women show that if you put your mind to it, you can achieve anything,” said McCartney.
The three protagonists will feature in a series of energetic behind-the-scenes videos, photos and soundbites that aim to inspire like-minded women to create their own rules in training.
This includes Octavious giving Karlie tips on how to improve her speed training and showcasing the optimal post run warm down, Karlie braving springboard heights and underwater dives and Chelsey showing how to master the handstand in a few, simple steps.
“[This] is about celebrating strong female athleticism and embracing new challenges. During the shoot, I learned new ways to strengthen both my body and mind from the other incredible women who champion this exciting new collection. This campaign is all about making your own rules but also embracing inspiration from others,” added Kloss.
The Spring/Summer 2017 collection will be available from January 2017 onwards in the flagship and mainline stores, sports retailers and over 788 concessions globally.