Launching in April 2017, Coca-Cola Bottling Japan will operate in Tokyo and 37 prefectures, with a revenue projection of about one trillion yen.
Coca-Cola West and East Japan are consolidating their both businesses to form a bottling company called Coca-Cola Bottlers Japan. Slated for initiation on 1 April 2017, the new brand with a revenue projection of roughly one trillion yen will operate in Tokyo and 37 prefectures.
Positioned as the brand’s third largest bottler in the world, the corporation expects to serve 110 million consumers and deliver approximately 86 percent of the volume sold via the global network in said market. The consolidation enhances its competitive position in the Japanese beverage market.
The merger will enable the business to react more quickly to changes in the market environment and better serve its customer, consumer, and community needs. Poised for transformation in epic proportions, the setup will build on previous efforts that have led the growth of the marque in Japan.
Coca-Cola Bottlers Japan will further cultivate the industry’s development domestically and expand the system globally. The company will remain focused on contributing to society and ensuring that as the brand becomes stronger, so will the Japanese communities it serves.
“I am confident that the foundation created over the last three years in terms of speed, simplicity, and positive change will only accelerate our leadership as we work to drive growth in a dynamic and fast changing market,” Calin Dragan, President of Coca-Cola East Japan.
Coca-Cola was a winner at the 2016-2017 World Branding Awards under the Beverages – Softdrinks (Global) category.
