Coach has welcomed Selena Gomez on board as the new face of the brand. The deal commences with a fall fashion campaign in 2017.  

Coach, the New York luxury design house, has inked a deal with Selena Gomez. The collaboration commences with her appearance in the lifestyle brand’s 2017 fall fashion campaign as well as entails a design project with the group’s Executive Creative Director, Stuart Vevers.

The artiste is also partnering with the Coach Foundation to support its involvement with Step Up—a non-profit organisation dedicated to empowering teenage girl from under-resourced communities. The designer boasts a long tradition of innovation in handcrafted accessories.

Most recently, the marque has been undergoing a bold transformation to return to its heritage in leather to once again be positioned as the go-to resource for authentic, contemporary handbags and accessories. The brand’s aim is to be a globally-recognised fashion lifestyle brand.

“The woman I design for is authentic, honest, and possesses a romantic charm mixed with a confident attitude. Selena embodies these qualities perfectly. The fact that she loves the brand and believes in our philanthropic mission makes her a true Coach Girl,” said Vevers.

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