Campaigns Archives | World Branding Forum

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Founded in 1999 by 13 Lufthansa employees, help alliance supports and promotes around 10,000 disadvantaged people Corporate responsibility is an integral part of the Lufthansa...

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Campaigns Featured News

H&M Calls Industry to Join Forces to Achieve a Water Wise World

Olivia Pearce

August 29, 2018

H&M group joins WWF at the World Water Week to jointly find solutions to water-related challenges of today Water is one of the greatest challenges...

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Campaigns Featured News

Hotels.com Dives into the Mermaid Craze with ‘Fintastic’ Vacation Workouts

Olivia Pearce

August 24, 2018

'Fintasy' vs reality: More than a third (37%) of people believe that a mermaid can exist and 6% claim to have seen one, that is...

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Campaigns Featured News

Kate Hudson and New York & Company Announce Multi-Year Partnership

Olivia Pearce

August 23, 2018

Kate Hudson named the brand ambassador for the “Soho Jeans” collection and partners with New York & Company to create her own collection launching in...

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Campaigns Featured News

Old Navy Debuts Plus Collection in 75 Stores in Latest Campaign

Olivia Pearce

August 21, 2018

Old Navy confidence-boosting “Size YES” campaign celebrates inclusive size range for all customers As a continuation of the brand’s commitment to the democracy of style...

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Campaigns Featured News

T-Mobile Introduces Its Team of Experts with Real People, Not Robots

Olivia Pearce

August 16, 2018

T-Mobile gives customers rock star status with a Team of Experts dedicated just for them. No bots. No bouncing. No BS. Real customer service takes...

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Campaigns Featured News

Calvin Klein Releases Ad Campaign Featuring Lupita Nyong’o and Saoirse Ronan

Olivia Pearce

August 13, 2018August 13, 2018

Campaign by Calvin Klein directed by Anne Collier, providing glimpse into Lupita Nyong'o's and Saoirse Ronan's creative inspirations Calvin Klein, a wholly owned subsidiary of PVH...

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Campaigns Featured News

H&M Selects Izzy Bizu as New Face for Its Divided Music Campaign

Olivia Pearce

August 13, 2018

Exclusive song by Izzy Bizu to be featured on H&M website and stores across the globe This year, H&M continues its commitment to supporting and...

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Campaigns Featured News

KFC And Jason Alexander Answer Age-Old Question, “What’s For Dinner?”

Olivia Pearce

August 10, 2018

New KFC campaign features funnyman of sitcom fame solving the dinnertime conundrum as the "Family Colonel" Kentucky Fried Chicken - KFC has announced that it has...

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Campaigns Featured News

Footaction Brings the Best of Autumn Style in ‘No One Way’ Campaign

Olivia Pearce

August 10, 2018

Footaction taps Sheck Wes, Theo Martins, Cary Fagan and LVRN as creative directors Footaction, a retailer of athletic-inspired footwear and lifestyle apparel, launched "No One...

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Campaigns Featured News

Coach Introduces Second Creative Collaboration with Selena Gomez

Olivia Pearce

August 10, 2018

The Coach campaign was created with longtime collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau Coach...

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Campaigns Featured News

American Express and Pharrell Williams Partner to Back Arts and Music Education in Schools

Olivia Pearce

August 9, 2018

American Express to gift US$1 million to benefit Young Audiences Arts for Learning and co-host Yellow Ball fundraiser with Pharrell American Express and Pharrell Williams...