Campaigns Archives | World Branding Forum

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Lenny Kravitz and The Bahamas Ministry of Tourism & Aviation have launched a tourism-inspired push inviting travellers to the archipelago. The Bahamas Ministry of Tourism...

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Clayton Runs Campaign to Draw Home Buyers

Deborah Joy Peter

February 12, 2019February 12, 2019

Construction brand, Clayton, has rolled out a push across television to educate Americans on the benefits of off-site home-building. Home builder, Clayton, has released a...

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Jockey Adopts Bubba Watson into Brand Family

Deborah Joy Peter

February 11, 2019February 11, 2019

Jockey has added Bubba and Angie Watson to its talent lineup, with the duo and their kids starring in a fresh phase of an existing...

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Dove Elevates Hair with Kelly Rowland’s Crown

Anisha Kapoor

February 6, 2019February 7, 2019

Dove has joined forces with Kelly Rowland to support young girls and celebrate hair confidence with a power anthem dubbed Crown. Dove has partnered with...

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Jim Beam Celebrates Legacy with Raised Right

Deborah Joy Peter

February 5, 2019February 5, 2019

Jim Beam has introduced a global marketing push which celebrates its storied legacy of both making great whiskey and treating people right. Jim Beam has...

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Wayfair Lands Barbara Schöneberger in Germany

Deborah Joy Peter

February 4, 2019February 4, 2019

Wayfair has struck an ambassador partnership with German presenter and singer, Barbara Schöneberger, for its latest television campaign. Wayfair has landed German presenter and singer,...

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Expensify Rides with Adam Scott and 2 Chainz

Deborah Joy Peter

February 1, 2019February 1, 2019

Expensify has partnered with Adam Scott and 2 Chainz for its Super Bowl push, which features a lead-up music video and Big Game spot. Expensify,...

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Pepsi Pops Culture with More than OK Release

Deborah Joy Peter

January 30, 2019February 10, 2019

Pepsi has unveiled its Super Bowl commercial featuring Steve Carrell, Cardi B, and Lil Jon to tackle the question that people often get asked. Back...

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Campaigns Featured News

Daiichi Sankyo Ties Up with Carrie Ann Inaba

Deborah Joy Peter

January 29, 2019February 11, 2019

Daiichi Sankyo has signed on dancer and television host, Carrie Ann Inaba, as the official spokesperson for its Get Iron Informed campaign. Daiichi Sankyo has...

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Kia Teases Super Bowl with The Great Unknowns

Deborah Joy Peter

January 23, 2019February 17, 2019

Kia has introduced a new advertising strategy for its Super Bowl push. The brand is excluding celebrities and including young people. For its tenth consecutive...

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Campaigns Featured News

Marciano Welcomes Nadine Mirada for Spring

Deborah Joy Peter

January 22, 2019February 23, 2019

Marciano has rolled out its spring advertising campaign which features new entry, Nadine Mirada, and models, Erin Cummins and Zac Taylor. Marciano has debuted its...

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Campaigns Featured News

Skechers Delivers Second Limited-Edition Series

Olivia Pearce

January 18, 2019March 5, 2019

For the Skechers D’Lites 3.0 limited-edition series, seven characters will be featured in various colourways. Five of the seven are brand new. Skechers has unveiled...